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4 min read

4 tips for creating gated content worth the download

Here's how to decide if gated content is right for you—and, if it is, how to make sure leads get what they're looking for.

By Steph Knapp · October 26, 2021

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Steph Knapp

Steph Knapp is a freelance B2B + SaaS content marketer that loves educating and empowering curious humans. When she's not typing away, you'll find her volunteering at the animal shelter and obsessing over a new hobby every week.

tags

Email marketing

Lead management

Content marketing

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