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What is lead management and how do you do it right?

By Luke Strauss · August 23, 2024
Icons of three people representing leads and contacts grouped together against a yellow background.

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6 ways automation can help you nurture and manage leads
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6 ways automation can help you nurture and manage leads

No matter what business you're in, leads—those special contacts that seem most likely to purchase your products or services—are what you most strive for. The more people in your sales funnel, the more potential for new sales and customer retention.

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'