Articles tagged "Ads & conversion"

How to pick the right online marketing channels for your business

There's an embarrassment of riches when it comes to online marketing channels for small businesses. That means a ton of opportunity—but also some tough decisions to make. You can't afford to chase them all, so you need to figure out which is right for you.

How SMBs can run ad campaigns like the Fortune 500

Many SMBs can't take advantage of every component of every ad platform—they lack the development resources of their bigger competitors.

Easily match new leads with the right Google ads

Whether your email newsletter subscribers are already customers or they have the potential to be, you'll probably want an easy way to get your ads in front of them—without having to manually transfer customer data between your apps.

How to use automation with Google Customer Match for better audience targeting

Google's Customer Match allows advertisers to build custom lists for better retargeting. However, it takes active and ongoing work to make sure that your lists are up to date—which is time-consuming if you're doing this manually.

Quickly take action on your Google lead form responses with automation

Google developed an ad extension, called a Google lead form extension, that allows companies to collect information from potential customers from their search ads.

How to prioritize advertising platforms (with template)

I've been working in performance marketing for about six years, and if there's one thing I've learned (I've learned more than one thing, I promise), it's this: not every advertising channel will work for every business.

Why online businesses should invest in TV advertising

Many of the clients of my production company are first-time TV advertisers who have recently learned the value of TV ads. If you love data-driven targeting, brace yourself. You're about to get a new look at TV advertising.

5 tips for creating effective lead generation forms

Lead acquisition is expensive and time-consuming—there's no way around it. Whether you're investing in referral campaigns, affiliate partnerships, pay-per-click platforms, or social media contests, you have to shell out to get eyes on your lead gen form.

How ServiceTitan uses Zapier and Google Ads to scale

Learn how ServiceTitan uses Zapier to easily send their Google Ads data, to the right place, at the right time—all with the highest security standards in place.

How Fluent uses Zapier to match the right brand with the right audience

As any business knows, most customer relationships start with intent. Whether that's intent to buy, download an app, or learn more about a brand, connecting the dots for consumers begins and ends with the right kind of targeted advertising.