Articles tagged "Marketing"

33 email marketing best practices

We share 33 best practices for email marketing to help drive click-through rates for your next campaign.

The 6 best chatbot builders

If you want to jump in and build a chatbot for your business or just for fun, there are a lot of different kinds of chatbot builders to choose from.

How to check Instagram analytics (and apply them to your social strategy)

Here's how to check analytics on Instagram and other tools, and how to apply your findings to your social media strategy.

How to measure brand awareness: 9 key metrics to track

Social listening, branded search volume, backlink profiles, and earned media coverage are just a few metrics to track brand awareness. Read on to learn more.

How to use ChatGPT for copywriting and content ideation

Learn how you can (and when you shouldn't) use ChatGPT to write copy.

How to build a lead generation funnel in 4 steps

The steps to build a lead generation funnel include finding your target customers, creating content, and engaging leads with email marketing.

5 ways to automate Klaviyo with Zapier

Discover how to use Zaps—Zapier's automated workflows—to bring in new subscribers, record your data in separate spreadsheets, and connect Klaviyo with your favorite lead tools.

12 small business advertising ideas

Before dropping 5K on Facebook ads, try these 11 low-cost ad ideas for small businesses. 

Customer journey mapping 101 (+ free templates)

Customer journey mapping visualizes how customers interact with your brand. Learn how to create an effective customer journey map, or download our free templates.

11 social media marketing examples to inspire your campaigns

We curated our favorite social media marketing examples to give you the inspiration you need to execute your next SMM campaign across channels.