Articles tagged "Marketing"

Find new customers on TikTok with Omnisend

Turn TikTok engagement into marketing-qualified leads for your business. Automate Omnisend with Zapier and turn your TikTok prospects into subscribers.

HubSpot vs. Pardot: Which marketing software is right for your business? [2024]

HubSpot (technically, HubSpot's Marketing Hub) and Pardot (now Salesforce's Marketing Cloud Account Engagement) are two of the top competitors in the world of marketing automation software. Here's how they stack up.

ActiveCampaign vs. Mailchimp: Which should you use? [2024]

ClickFunnels vs. ActiveCampaign: Which should you use? [2024]

ClickFunnels and ActiveCampaign are dissimilar marketing tools with shared features. Here's how they compare across features, usability, and pricing.

How to bridge the gap between marketing and sales with automation

You can't effectively sell or market without data, but there's a huge data gap between marketing and sales teams. Here's how to bridge it with automation.

6 ways to integrate Mailchimp with your business-critical apps

Email marketing is having a moment and for good reason. It's an effective way to deliver your message to a wide audience while encouraging interested individuals to become active customers.

App spotlight: ScoreApp 

ScoreApp is a quiz-making app for businesses who want a clearer picture of their prospects' pain points.

Reward your loyal customers with PassKit Membership

Want to offer a customer loyalty program but need help figuring out where to start? It's easier than you think. You can automatically issue digital membership cards to customers who want them using Passkit, Shopify, and Zapier.

Gamify your lead gen with Wheel of Popups and Klaviyo

Gamified spin-to-win popups can incentivize casual shoppers and lukewarm prospects. Learn how to automate those leads into your marketing funnel with Wheel of Popups and Zapier.

16 case study examples (+ 3 templates to make your own)

Check out these case study examples to learn what a business case study is, how it can be used for marketing, and how to create one—plus templates.