Articles tagged "Marketing"

TikTok sales funnel: How to turn views into sales

In this guide, we share expert tips for building an effective TikTok sales funnel. Plus, how Upbeat Agency used these strategies to deliver outstanding results for their client, pet insurance provider Waggel.

HubSpot vs. Pardot: Which marketing software is right for your business?

HubSpot (technically, HubSpot's Marketing Hub) and Pardot (now Salesforce's Marketing Cloud Account Engagement) are two of the top competitors in the world of marketing automation software. Here's how they stack up.

The best marketing newsletters

Here, I'll curate the most popular, insightful, and even contrarian newsletters about marketing for you to subscribe to.

Gamify your lead gen with Wheel of Popups and Klaviyo

Gamified spin-to-win popups can incentivize casual shoppers and lukewarm prospects. Learn how to automate those leads into your marketing funnel with Wheel of Popups and Zapier.

Find new customers on TikTok with Omnisend

Turn TikTok engagement into marketing-qualified leads for your business. Automate Omnisend with Zapier and turn your TikTok prospects into subscribers.

4 ways to automatically qualify your leads 

Discover how to automate your lead research tasks so you can deliver qualified prospects to your sales team faster.

6 ways to integrate Mailchimp with your business-critical apps

Email marketing is having a moment and for good reason. It's an effective way to deliver your message to a wide audience while encouraging interested individuals to become active customers.

8 ways to automate your email newsletters and drip campaigns

Everyone seems to have an email newsletter these days, highlighting sales, promoting products, or providing useful content related to their service. Newsletters are an effective marketing tool, but there's a maintenance cost in order to do them well. 

App spotlight: ScoreApp 

ScoreApp is a quiz-making app for businesses who want a clearer picture of their prospects' pain points.

Reward your loyal customers with PassKit Membership

Want to offer a customer loyalty program but need help figuring out where to start? It's easier than you think. You can automatically issue digital membership cards to customers who want them using Passkit, Shopify, and Zapier.