Articles tagged "Marketing"

Content marketing AI: How artificial intelligence is changing the game

AI uses computing power and the amassed information on the internet to teach machines to model human-like output. That means marketers can use AI to do things like conceptualize new products, improve SEO, and generate new blog posts, images, and videos.

14 smart eCommerce personalization strategies and examples

eCommerce personalization needs to be scalable, intelligent, and automatable. These 14 strategies tick each box and can help you gain and retain customers.

Generate new content ideas from your meeting transcripts

I use an AI meeting assistant to auto-join every meeting and create a transcript. Then I mine the transcript for content ideas. And that's it—It's an easy process for getting new ideas onto your content calendar. 

How to submit a guest post for a blog (with templates)

Out of the gazillion ways you can get your brand in front of new audiences, guest posting is hands down my favorite.

Automatically post new Shopify store items to Pinterest

If you've got a Shopify store, posting to Pinterest is a great way to promote your products. Users searching for outfit ideas, for example, can discover your online clothing store thanks to Pinterest's image-heavy focus.

MailerLite review: How does it stack up?

In this hands-on review, I'll explain what differentiates MailerLite, share the features that elevate it over competitors, and help you navigate whether it's the right email marketing software for you.

How to follow up on contact forms faster with automation

Contact forms provide an accessible, user-friendly way to get info from potential clients and customers. But if their responses get stuck in your form submission tool, powerful information can quickly go to waste.

What is a squeeze page? And does your business need one?

Here, I'll walk you through how swapping our homepage for a squeeze page worked for us and the reasons why you may—or may not—want to implement a squeeze page.

App spotlight: Reply

Win over your next customer with automated sales outreach. Connect Reply with Zapier to keep communication flowing through your favorite apps.

How to do keyword research on a budget with Keywords Everywhere

Here's how to use Keywords Everywhere to break into SEO as a beginner.