Articles tagged "Marketing"

The 10 best marketing podcasts to try

Based on my research—and hours of listening—here are my recommendations for the best podcasts about marketing.

Gamify your lead gen with Wheel of Popups and Klaviyo

Gamified spin-to-win popups can incentivize casual shoppers and lukewarm prospects. Learn how to automate those leads into your marketing funnel with Wheel of Popups and Zapier.

How to write a content brief (with template)

Writing a blog post shouldn't be a matter of filling out a template—that's a recipe for disappearing into the internet content landfill. But using a template for a blog post brief is a great way to make sure your writers have all the information they need.

How to bridge the gap between marketing and sales with automation

You can't effectively sell or market without data, but there's a huge data gap between marketing and sales teams. Here's how to bridge it with automation.

11 examples of Facebook ads that actually worked

I reached out to my network to talk to people with experience running ad campaigns. They delivered, so let's take a look at eight examples of Facebook ads that worked. 

6 ways to integrate Mailchimp with your business-critical apps

Email marketing is having a moment and for good reason. It's an effective way to deliver your message to a wide audience while encouraging interested individuals to become active customers.

How to automatically add Shopify customers to Salesforce

Maintaining a relationship with your customers often means spending a lot of time and energy after making that initial sale. Connecting Shopify to Salesforce can help you build a loyal customer base for your business.

Drive conversions from your events with AddEvent

AddEvent is one of the easiest ways to improve event attendance. Automate AddEvent with Zapier and drive more revenue from your events.

12 value proposition templates, plus real-world examples to help you craft your own

These value proposition templates will help your marketing and product teams craft the perfect message about the benefits your offering will bring customers.

4 ways to automate EngageBay Marketing with Zapier

Here are the most popular ways to connect your other business-critical tools with EngageBay Marketing.