Articles tagged "Small business"

How to build an email marketing list—and 24 winning strategies

Before you can run an effective email marketing strategy, you need to compile an email marketing list composed of people who are interested in your offerings.

4 ways your customers benefit from support and service automation

When you take advantage of automation, you’re able to more easily deliver on your customers' expectations around speed, personalized attention, and more.

Why starting a side hustle makes you a better full-time employee

Thinking about starting a side hustle but worry about the impact it'll have on your full-time job? Don't—it just might be your best next move.

Lean into slow seasons of work by concentrating on your mental health 

Slow seasons require a lot of discipline and tenacity—a hard ask when I just want to sleep for days. Still, it's a great time for reflection and planning, and I'm determined to make the most of the downtime. Here are some ways you can, too.

Automate your corporate giving with B1G1

Pair B1G1 with Zapier to put your corporate giving on autopilot.

How to create a Facebook shop

Facebook Shops are an easy way to reach more customers and sell on Facebook and Instagram. Here's a detailed guide on how to create a shop on Facebook.

Socratic questioning: How the Socratic method can inspire your business

After I started using Socratic questioning—that is, after I started asking a lot of open-ended, broad-reaching questions—I noticed a huge improvement in all aspects of my work.

6 obstacles every early-stage business owner should expect

Thinking about starting a small business? There's more to it than managing money and prepping for taxes. Here's what I learned in my first year as a business owner.

How to write great copy: 11 copywriting tips

Knowing how to write copy that sells is essential in today's content-driven marketplace. Here are our best tips for professional copywriting for ads and websites.

How the nation's largest transit ad company transformed its customer support with AI

Customer support is a vital role, but many customers expect completely personalized service. Here's how one company uses AI to slash response times while keeping things personal.