Articles tagged "Small business"

How to write a HARO pitch

HARO is a place to share your thoughts with writers to help you get exposure for your company. But a writer will only use your pitch if it adds value to their writing. Here are my tips for how to craft the best pitch for HARO.

I'm a freelancer, so please treat me like one

The number of people who freelance continues to climb, including a growing contingent of freelancers who work side by side with employees. Freelancers and employees can work well together, but we aren't the same.

How a remote marketing team automated employee onboarding

Not sure how to onboard your remote employees? Here's how South Street & Co., a digital marketing agency, automated employee onboarding and training.

How to create custom notifications for critical business information

Staying up to date on your work, your company, your life, and your friends and family is pretty important. And notifications is certainly one thing Zapier does really well.

Do you need a customer engagement platform?

As customer relationships get more complex, technology evolves to support them—and that's how customer engagement software came about.

How to use Instagram Live for marketing 

I've hosted several Instagram Lives, both solo and with guests, and there's no denying the results they drive. 

3 business leaders share their predictions for the future of small businesses

These business leaders survived the economic downturn of the pandemic. Here's what they think is coming next.

How to run a business during economic uncertainty

Adversity is nothing new for most business owners. But there's a difference between running a business and running a business during an economic downturn.

7 recession-proof business ideas

There's no such thing as a recession-proof business, since every financial crisis is different. But certain types of businesses have traits that help them hold up in tough economic times.

How to survive a recession: Business leaders weigh in

These business leaders survived the economic downturn of the pandemic. Here's how this one is different—and not so different.