Articles tagged "Small business"

6 customer retention strategies to help you grow your business

I remember my first month in business. After a successful launch of my nail bar, my biggest concern was: will people come back? 

How to find talent on a budget

Good sourcing takes time and investment. You need to buy sourcing tools, hire dedicated sourcers, or outsource the work to an agency. What if you can't afford it? Can you still take advantage of sourcing in your hiring process? You can, and you should.

When all-in-one software isn't the best solution for your business

When you're looking for new software to help run your business all-in-one options can sound good, but they aren't always the answer. If you're looking for flexibility in a changing market, a focused product with robust integrations can deliver more value.

Get rid of the nitty gritty: Automate the little things for big savings

What you do a million times because it's easy is a million seconds you can be doing something else. Same for your employees. Pick one small thing you do a million times and optimize it with automation.

How to get started with thought leadership—and why you should

Your company has a ton of expertise up and down the ranks—it's time to start packaging this expertise into thought leadership content. High-quality thought leadership content is a potent and adaptable content marketing strategy.

How to build a partner program for your company

When you feel like you've exhausted all your revenue channels, the natural next step is to look outside your business. This is what I did for the company I work at, JustCall—and our partner program now contributes 16% of our total revenue.

What a popular multiplayer role-playing game can teach us about customer loyalty

How did the FF14 team manage to build such a loyal customer base? The answer goes beyond game quality. The people behind FF14 actively invest in business and marketing practices that build customer trust.

The 3 game-changing lessons I learned from my business coach

The day after my first session with my business coach, he fell 30 feet in a freak rock-climbing accident, breaking three vertebrae in his spine, two ribs, his left ankle, and his right shoulder—as well as suffering a concussion. He was lucky to be alive.

5 tips for easy, impactful corporate gifting

There have been all sorts of studies showing that a gift is a meaningful way to make an employee, client, or contact feel valued and loyal. But it only works if the gift itself is right—no one wants another branded stress ball.

How to nurture customer relationships with email automation

Email automation seems like the exact opposite of personal communication. What could be less intimate than an email that's sent by a robot? But in practice, email automation can actually increase your personal connection with your audience.