Articles tagged "Small business"

How to find talent on a budget

Good sourcing takes time and investment. You need to buy sourcing tools, hire dedicated sourcers, or outsource the work to an agency. What if you can't afford it? Can you still take advantage of sourcing in your hiring process? You can, and you should.

When all-in-one software isn't the best solution for your business

When you're looking for new software to help run your business all-in-one options can sound good, but they aren't always the answer. If you're looking for flexibility in a changing market, a focused product with robust integrations can deliver more value.

Why I use Zapier to crosspost to multiple social media platforms

Being active on social media is not my strong suit. It's just not something I'm naturally good at. But it's important to growing a brand and establishing credibility online. Zapier helps me post where I should without wasting time.

A conversation with no-code innovators

4 no-code innovators share their insights into the benefits and challenges of no code—and what the future of no code holds.

How to get started with thought leadership—and why you should

Your company has a ton of expertise up and down the ranks—it's time to start packaging this expertise into thought leadership content. High-quality thought leadership content is a potent and adaptable content marketing strategy.

How to build a partner program for your company

When you feel like you've exhausted all your revenue channels, the natural next step is to look outside your business. This is what I did for the company I work at, JustCall—and our partner program now contributes 16% of our total revenue.

Build your brand and your backlink profile with these local SEO strategies

In an ideal world, people would be talking about your business and linking to your site without you asking. But as a local business, you're not likely to get your own Wikipedia page anytime soon. Here are 3 places you should try to get yourself mentioned.

How to nurture customer relationships with email automation

Email automation seems like the exact opposite of personal communication. What could be less intimate than an email that's sent by a robot? But in practice, email automation can actually increase your personal connection with your audience.

Why you should build a customer advisory board

When it came time to designing our first product, a crew neck sweater, we decided the best path forward was to ask other people what they wanted.

How to drive customer value with collaborative product development

Product development and marketing don't happen Mad Men-style anymore. Customers don't want to be told what to like—they want to tell you what to build.