Articles tagged "Small business"

How I use advanced automation to improve business systems

Running a business often means connecting suppliers together—and, if you’re running an IT business like me, those suppliers come in fast! No longer is this the end-to-end process of most businesses:

A guide to conversion rate optimization (CRO) for eCommerce

Conversion rate optimization (CRO) is like a choose-your-own-adventure game—depending on the decisions you make, you'll see different outcomes.

5 cold email strategies that actually work

In May of last year, I started a business. We provide translation and localization services to companies looking to expand globally so they can communicate and create connections with non-English speaking customers.

Improve your customer feedback loops with automation

Your business needs customers and clients. How do you ensure you're meeting their expectations and needs? You should ask them.

Spend less time on lead management with these tips

How much time do you think your team spends managing leads? If you spend more time sorting your prospects instead of working to make them paying customers, your lead management process may need a major overhaul. 

5 ways to get your first media placements

Starting PR from scratch is intimidating—but far from impossible. Here's how one PR manager did it.

How we run onboarding, support, and operations in one tool

When you consider that there are tens of thousands of SaaS companies, it's not surprising that jumping from tool to tool throughout your workday becomes a very likely scenario.

8 ways businesses succeed by texting customers

Cutting through the noise to connect with customers is difficult. And it's a lose-lose because customers actually do want to hear from you when you have something valuable to share.

How to write SEO-driven blog content

You probably know that blogging is one of the best ways to improve your SEO and grow your website traffic. I'm guessing you've also spent way too many hours staring down a blinking cursor.

How to get your customers' attention—and keep it—with a compelling narrative

I spoke with Peep Laja, CEO of Wynter, which hosted a conference in April of 2021 on the importance of storybranding. He told me that there are only two ways businesses can compete in the crowded marketplace today: on innovation or on brand.