Articles tagged "Small business"

How SMBs can run ad campaigns like the Fortune 500

Many SMBs can't take advantage of every component of every ad platform—they lack the development resources of their bigger competitors.

How to get your team aligned

On the surface, everyone at a company is working together to accomplish a goal. But in reality, we're emotional beings with different motives, incentives, and interests—so getting your team aligned requires some work. 

How Pinterest templates changed the way I do business

Adding an image of your favorite recipe or throw pillow to Pinterest isn't hard. But if you're a small business that uses Pinterest as a marketing tool (like mine does!), you know how time-consuming and tiresome it is to constantly design Pins.

How to use personalized sales pitches to convert clients and sell more 

When I started my content marketing business, there were two things that I learned very quickly: 1. I had to be exceptional at my specialty. 2. I had to be an exceptional salesperson, too.

Grow with your community

Businesses need to be about more than business. And not just because people expect more from brands these days—which they do. Making the investment in your community can also help you identify valuable opportunities and create better products. 

4 steps to establishing your brand personality

When you think about a brand, you often think about the aesthetic: the logo, the colors, the imagery they use. But a brand's voice—the personality behind the product or services—is what brings brands from recognizable to loved.

5 lessons entrepreneurs can learn from teachers

As a teacher, resources are limited and stakes (and potential for impact) are high. Sounds a lot like being an entrepreneur, right? So with this in mind, here are the lessons entrepreneurs can learn from some of our most innovative workers: teachers. 

4 chatbot tips from business owners 

Plenty of small businesses use chatbots to answer questions and otherwise better serve their customers. These bots aren't just a gimmick—they make it more likely that customers will work with you. And with no-code tools, bots are easier to build than ever.

Building a business that's hard to compete with

I'm always amazed by how many "me too" products are on the market. Now don't get me wrong. It's possible to stand out in a crowded niche, and in some industries, that's the only real way to go. But I didn't want a piece of the pie—I wanted the whole thing.

How to build brand awareness without a budget

When I started my business, I had this idea that brand awareness came after a sale happened. I was utterly convinced. I thought the only way you could have brand awareness before a sale was if you had deep pockets—like celebrities-promoting-you deep.