Articles tagged "Small business"

How SMBs can run ad campaigns like the Fortune 500

Many SMBs can't take advantage of every component of every ad platform—they lack the development resources of their bigger competitors.

Why your local launches are failing—and how to fix them

Whether it's more sales generated, more new customers, audience growth—the opportunity to get mileage out of a launch is available to you.

How to think like a magician to amaze your customers

In March 2020—like the worst magic trick ever—all of my magic shows, keynote speaking presentations, and basically my entire business, disappeared overnight.

The new perspective Super Mario can give to your marketing

In Super Mario video games, when Mario encounters and runs into a mushroom, he powers up into Super Mario, increasing his speed and invincibility. The marketing concept Huckberry shared with me turns this concept into an equation.

Grow with your community

Businesses need to be about more than business. And not just because people expect more from brands these days—which they do. Making the investment in your community can also help you identify valuable opportunities and create better products. 

4 steps to establishing your brand personality

When you think about a brand, you often think about the aesthetic: the logo, the colors, the imagery they use. But a brand's voice—the personality behind the product or services—is what brings brands from recognizable to loved.

5 lessons entrepreneurs can learn from teachers

As a teacher, resources are limited and stakes (and potential for impact) are high. Sounds a lot like being an entrepreneur, right? So with this in mind, here are the lessons entrepreneurs can learn from some of our most innovative workers: teachers. 

Building a business that's hard to compete with

I'm always amazed by how many "me too" products are on the market. Now don't get me wrong. It's possible to stand out in a crowded niche, and in some industries, that's the only real way to go. But I didn't want a piece of the pie—I wanted the whole thing.

How to build brand awareness without a budget

When I started my business, I had this idea that brand awareness came after a sale happened. I was utterly convinced. I thought the only way you could have brand awareness before a sale was if you had deep pockets—like celebrities-promoting-you deep.

Launching a bootstrapped business: 3 tips for success

Bootstrapping is a business is exciting—I've done it a couple times myself, and I also help entrepreneurs do it for themselves. But in addition to the excitement, there's a lot of risk, so you want to be sure you're doing it right.