Articles tagged "Small business"

5 Trello Power-Ups for solopreneurs and freelancers

As a technology writer, I'm embarrassed to admit that I used to manage my freelance business with paper to-do lists and a whiteboard hanging above my desk. Then I discovered Trello.

A conversation with no-code innovators

4 no-code innovators share their insights into the benefits and challenges of no code—and what the future of no code holds.

7 powerful SEO link building strategies

Backlinks are an important part of any SEO strategy, but they're not a set-it-and-forget-it kind of win. Backlinks can disappear, become toxic, or become less relevant as time goes by. That means you have to continue to find new backlink opportunities.

How to find and pick the right influencer for your business

There are thousands of social media influencers and micro-influencers. Here's how to wade through the options and pick the right one.

9 examples of conversational marketing that helped businesses grow

Conversational marketing can give your customers the personalized and responsive experience they're looking for—until it doesn't. If you've ever been talking in circles with a chatbot, unable to get a hold of a human to help, you know what I mean.

5 steps for turning pain into powerful brand messaging

As small business owners, we all make choices on the daily—some hasty, some that have droned on for months, some that are obvious, some that are gray and fuzzy. The reality is: sometimes we make the wrong decision.

Build your brand and your backlink profile with these local SEO strategies

In an ideal world, people would be talking about your business and linking to your site without you asking. But as a local business, you're not likely to get your own Wikipedia page anytime soon. Here are 3 places you should try to get yourself mentioned.

How to write an elevator pitch that lands (with template)

With increasingly short attention spans, the immediacy of social media, and the vast quantity of information bombarding people on an hourly basis, the concept of a short, attention-getting pitch is still valid.

Why you should build a customer advisory board

When it came time to designing our first product, a crew neck sweater, we decided the best path forward was to ask other people what they wanted.

How to drive customer value with collaborative product development

Product development and marketing don't happen Mad Men-style anymore. Customers don't want to be told what to like—they want to tell you what to build.