Articles tagged "Small business"

5 Trello Power-Ups for solopreneurs and freelancers

As a technology writer, I'm embarrassed to admit that I used to manage my freelance business with paper to-do lists and a whiteboard hanging above my desk. Then I discovered Trello.

7 powerful SEO link building strategies

Backlinks are an important part of any SEO strategy, but they're not a set-it-and-forget-it kind of win. Backlinks can disappear, become toxic, or become less relevant as time goes by. That means you have to continue to find new backlink opportunities.

How to find and pick the right influencer for your business

There are thousands of social media influencers and micro-influencers. Here's how to wade through the options and pick the right one.

9 examples of conversational marketing that helped businesses grow

Conversational marketing can give your customers the personalized and responsive experience they're looking for—until it doesn't. If you've ever been talking in circles with a chatbot, unable to get a hold of a human to help, you know what I mean.

5 ways to use TikTok in your professional life

TikTok has quickly become my new way to keep myself up-to-date on business trends and work hacks. I've been able to productively leverage TikTok to grow my business and help me professionally. 

5 steps for turning pain into powerful brand messaging

As small business owners, we all make choices on the daily—some hasty, some that have droned on for months, some that are obvious, some that are gray and fuzzy. The reality is: sometimes we make the wrong decision.

How to use social proof to promote your online course

With hundreds of online courses covering similar topics, you need to be sure yours stands out from the pack. One way to do that: social proof.

How email automation helped a small business increase conversion rates by 86%

Email marketing is a clear frontrunner when it comes to marketing channels for small businesses. It has a great return on investment, it allows you to speak directly and personally to your audience, and it's easy to measure.

How to write an elevator pitch that lands (with template)

With increasingly short attention spans, the immediacy of social media, and the vast quantity of information bombarding people on an hourly basis, the concept of a short, attention-getting pitch is still valid.

A simple client database template for freelancers

I've tried a bunch of CRMs in my day—I run a content marketing business and have 35 active clients, so it's crucial that I have an easy spot to manage my client information. But none of the apps I tried fit the bill.