Articles tagged "Small business"

How to deliver great customer service while still standing your ground 

I've worked in customer-facing roles in the retail and hospitality industries, and now I'm a freelance writer. In all three roles, I quickly learned that there are plenty of times when the customer is most decidedly not always right

6 customer retention strategies to help you grow your business

I remember my first month in business. After a successful launch of my nail bar, my biggest concern was: will people come back? 

Simplify your business with the layer method

No matter the size of your company, things can sometimes feel out of control. Use this technique to simplify things and discover actionable steps to grow your business.

Get rid of the nitty gritty: Automate the little things for big savings

What you do a million times because it's easy is a million seconds you can be doing something else. Same for your employees. Pick one small thing you do a million times and optimize it with automation.

How to choose a WordPress host for your business

I haven't tested every WordPress host out there, but I've tried enough of them that I've learned what to keep my eye out for. Here I'll share the six items that should be at the top of your checklist as you evaluate WordPress hosting services.

What a popular multiplayer role-playing game can teach us about customer loyalty

How did the FF14 team manage to build such a loyal customer base? The answer goes beyond game quality. The people behind FF14 actively invest in business and marketing practices that build customer trust.

4 women business collectives that have helped me grow my business

Being a founder requires a massive amount of support—from family and friends, but also from other founders. Having a group of people who've gone through the same kind of experience as you can help you tackle the unique struggles of running a business.

The 3 game-changing lessons I learned from my business coach

The day after my first session with my business coach, he fell 30 feet in a freak rock-climbing accident, breaking three vertebrae in his spine, two ribs, his left ankle, and his right shoulder—as well as suffering a concussion. He was lucky to be alive.

5 tips for easy, impactful corporate gifting

There have been all sorts of studies showing that a gift is a meaningful way to make an employee, client, or contact feel valued and loyal. But it only works if the gift itself is right—no one wants another branded stress ball.

The 5 avoidable mistakes that cost my business money

I'm here to share the five most brutal mistakes I made when I first started my content writing business. Internalize them now, and save yourself some grief down the line.