Articles tagged "Small business"

5 ways to use TikTok in your professional life

TikTok has quickly become my new way to keep myself up-to-date on business trends and work hacks. I've been able to productively leverage TikTok to grow my business and help me professionally. 

From Fortune 500 to freelance

If you've ever been an employee, I bet you've fantasized about resigning at least once. I was one of those Fortune 500 employees who caught a company shuttle to an office park. This was prime time for fantasizing about life outside the office. 

How to make the most of user-generated content on Instagram

Your customers play all sorts of roles in your business—and one of the most important is content creator. Your customers are creating content for you all the time: everything from reviews to TikTok stitches to a Tweet about your brand.

Exploring sales channels for your eCommerce business

Even though the barriers to entry for eCommerce are much lower than what they used to be, it can still be an uphill battle. With so many options to choose from, finding the right sales channels can take time. 

How to pitch your small business to the press

As the founder of a digital marketing company, I know how important press is for small businesses. Here I'll walk you through the process I use with my clients to help them secure those headlines.

How to use social proof to promote your online course

With hundreds of online courses covering similar topics, you need to be sure yours stands out from the pack. One way to do that: social proof.

Tapping into missed lead generation opportunities

Inbound marketing leads are one of the best ways to establish strong connections with your target audience. These folks took the first step of engaging with your brand, so it's up to you to capitalize on that.

Expanding your digital footprint by investing in SEO

If you're like me, then you know what it feels like to be working in your business rather than on your business. After all, there are assignments to get done. It's easy to fall into the day-to-day.

How email automation helped a small business increase conversion rates by 86%

Email marketing is a clear frontrunner when it comes to marketing channels for small businesses. It has a great return on investment, it allows you to speak directly and personally to your audience, and it's easy to measure.

A simple client database template for freelancers

I've tried a bunch of CRMs in my day—I run a content marketing business and have 35 active clients, so it's crucial that I have an easy spot to manage my client information. But none of the apps I tried fit the bill.