Articles tagged "Small business"

9 mistakes you're making as a founder

Startups are scary. It's like the first day of kindergarten on repeat. Except you don't actually know where your classroom is—or where your school is, for that matter.

How to find product-market fit for your business

It's tough as a small business to enter crowded markets with big companies and carve out a niche. It's even tougher when your target market is constantly changing and evolving—and the world around you is doing the same.

How to get your team aligned

On the surface, everyone at a company is working together to accomplish a goal. But in reality, we're emotional beings with different motives, incentives, and interests—so getting your team aligned requires some work. 

How Pinterest templates changed the way I do business

Adding an image of your favorite recipe or throw pillow to Pinterest isn't hard. But if you're a small business that uses Pinterest as a marketing tool (like mine does!), you know how time-consuming and tiresome it is to constantly design Pins.

Brand voice 101: How to create a consistent brand

Like many terms in the world of branding, "brand voice" gets thrown around a lot without a solid definition to weigh it down. Here I'll walk you through the step-by-step process of creating a consistent brand voice.

How to choose project management software for external team members

When you're choosing project management software, you're likely to focus on your internal team's needs. It's a natural instinct, and it's a good one. But if you also work with vendors, agencies, or freelancers, you need to pick a tool they can use too.

How to use personalized sales pitches to convert clients and sell more 

When I started my content marketing business, there were two things that I learned very quickly: 1. I had to be exceptional at my specialty. 2. I had to be an exceptional salesperson, too.

How a commitment to customer service can help your business grow

A customer-centric business puts its customers at the center of every initiative. Their goals and objectives are two main driving forces behind every business decision—from marketing strategy to product development.

4 chatbot tips from business owners 

Plenty of small businesses use chatbots to answer questions and otherwise better serve their customers. These bots aren't just a gimmick—they make it more likely that customers will work with you. And with no-code tools, bots are easier to build than ever.

Should you build in-house or buy a solution?

If you have developers on your team, you might be tempted to solve your operational problems by building solutions in-house. It seems like a logical choice at first (and it might be). But before you dive in, consider the costs.