Articles tagged "Small business"

Follow through on your marketing with a unique onboarding process

Businesses spend a lot of time, effort, and money trying to acquire new customers. So it's only right that we put just as many resources toward making sure that our customer onboarding and fulfillment processes live up to the marketing and sales hype.

How Zapier helped us save thousands of dollars on our marketing budget

When hired, I was a one-man marketing army with a budget for tools, sponsorship, and paid campaigns of around $1,500.

Why we ditched our accounting software for a bookkeeper

When we first started our company, Test Prep Insight, things were simple. We had (very) few customers, just a handful of vendors, and the same general, recurring expenses. For purposes of accounting, this made my life a breeze.

3 tips to navigate a successful PR campaign 

Businesses don't have to hire a PR firm—they can, in fact, execute a successful PR campaign in-house. Here are three tips that will help ensure that your first—or next—PR campaign proves productive, valuable, and successful. 

The human side of business: Using your personal story in brand marketing

Hi there, folks—I'm Alex, the founder of Cooper's Treats. I was covered in an Associated Press piece that was syndicated across dozens of news outlets. It led to quite a few sales, a few retail stores reaching out to me, and a proud email from my dad.

How I supercharged my email marketing in one year

In January 2020, I was down in the dumps about my business, KJ Trading Systems. It centers around teaching people an advanced approach to trading stocks and commodities/futures, and while I had a decently sized email list, the list wasn't really growing.

How to choose the perfect business partner

Finding a good business partner is like finding a needle in a haystack. I mean, it's so hard to find someone who looks great in headshots with you, you know?

Google My Business: The most important tool for local businesses

Have you met Google? It will make or break your business. And I'm not just talking about reviews—which are crucial to any marketing strategy: your entire Google My Business (GMB) listing needs love. 

How to create customer success stories that will build your brand's trust

Whereas case studies reveal the facts, customer success stories share the overall experience and have an emotional undertone. They highlight the customer's pain point and how a particular product or brand offered a solution.

Why a brand book is your business's key to building a strong brand

People often ask me: "What's the very first thing you need to consider when launching a fashion brand?" My answer is clear: branding. But that wasn't obvious to me when I started. Back then, brand development kind of slipped through the cracks.