Articles tagged "Small business"

I became a mompreneur in 2020: Here's why it worked

You already know this, but let's say it together: starting and running a business is hard. Raising kids is hard. Doing both at the same time in the middle of a pandemic might seem near impossible. But it isn't.

How can I get expert Zapier help for my business?

Small businesses often ask Zapier how they can get hands-on help setting up their Zaps. Zapier Experts are here to help you find success.

When is it time to turn your side hustle into a full-time business?

Making the decision to turn a side hustle into a full-time job is massive—for the business, yes, but also personally. So how do you know when it's time? 

How to boost eCommerce sales on Instagram

Of all the social media platforms, Instagram in particular can do wonders for eCommerce brands. And with 2020's massive rollout of Instagram Shopping to a wider range of businesses, it cemented its place as the social media of choice for online sellers.

How to boost your sales with the right product video

With eCommerce sales skyrocketing during social distancing, you need to be able to showcase your product or service in a way that makes your potential customers feel confident buying from a distance. And the best way to do that is with a product video.

How to speed up your WordPress site—or any other website

When a business isn't performing well, it's easy to begin looking for issues with sales copy, products, and content. In fact, one of the last things to cross most people's mind is their website speed—but it has a massive impact. I know from experience.

How to respond to negative reviews from your customers

You only get one first impression, and for small businesses today, that's Google. Your star rating—and the reviews below it—are the first thing any would-be customer notices online.

How the Fogg Behavior Model can help entrepreneurs be more effective

As an entrepreneur, you're often working alone, building something new and unique. Without lots of people to reflect back on you, it can be hard to understand your own behaviors and hone them for increased productivity. 

How to create a chatbot that works for you and your customers

I'm the co-founder of YourLibaas, an eCommerce brand selling designer apparel. Our revenue went down the drain when India announced a stringent lockdown, allowing only essential goods to be delivered (which designer apparel by no means is). 

How to grow your small business with affiliate marketing

Affiliate marketing sounds fancy, but it's actually quite simple: an influencer promotes a product in exchange for a commission, or two related businesses help market each other.