Articles tagged "Small business"

How to keep your email list updated and relevant

If you're focused on building your email list, it's easy to forget that you need to maintain that list. While a big list of subscribers is great, quality can be equally as important as quantity.

I became a mompreneur in 2020: Here's why it worked

You already know this, but let's say it together: starting and running a business is hard. Raising kids is hard. Doing both at the same time in the middle of a pandemic might seem near impossible. But it isn't.

How can I get expert Zapier help for my business?

Small businesses often ask Zapier how they can get hands-on help setting up their Zaps. Zapier Experts are here to help you find success.

How to get started with data collection and analytics at your business

Using data well can have a huge impact on your bottom line. But with the increasing numbers of specialized products we're using to run our businesses, it's not easy to collect and keep track of all that data.

How to boost eCommerce sales on Instagram

Of all the social media platforms, Instagram in particular can do wonders for eCommerce brands. And with 2020's massive rollout of Instagram Shopping to a wider range of businesses, it cemented its place as the social media of choice for online sellers.

How to boost your sales with the right product video

With eCommerce sales skyrocketing during social distancing, you need to be able to showcase your product or service in a way that makes your potential customers feel confident buying from a distance. And the best way to do that is with a product video.

How to speed up your WordPress site—or any other website

When a business isn't performing well, it's easy to begin looking for issues with sales copy, products, and content. In fact, one of the last things to cross most people's mind is their website speed—but it has a massive impact. I know from experience.

How to respond to negative reviews from your customers

You only get one first impression, and for small businesses today, that's Google. Your star rating—and the reviews below it—are the first thing any would-be customer notices online.

How the Fogg Behavior Model can help entrepreneurs be more effective

As an entrepreneur, you're often working alone, building something new and unique. Without lots of people to reflect back on you, it can be hard to understand your own behaviors and hone them for increased productivity. 

How to create a chatbot that works for you and your customers

I'm the co-founder of YourLibaas, an eCommerce brand selling designer apparel. Our revenue went down the drain when India announced a stringent lockdown, allowing only essential goods to be delivered (which designer apparel by no means is).