Articles tagged "Small business"

Why you should create a brand community and how automation can help you do it

Today, everyone wants to feel connected. In a time of virtual meetings, digital conversations, and an increasingly isolated reality, consumers are hungry for a sense of belonging.

Need an executive assistant? Here's how automation can help.

My name is Cortney and I'm an executive assistant at Zapier. You may think it's counterintuitive to share ways to get around hiring an EA when I am making my living as one! It's actually a great way to learn how an EA can help before you invest.

How to incorporate mindfulness into your small business

If mindfulness practice can create feelings of hope and optimism in the direst situations, it can also influence the things we do every day—both at home and at work.

Living the dream: Transforming a passion into a business

In an average year, I'll be out climbing between 250 and 300 days. Out of these 300 days, I only consider three or four to be work. The rest of the time, I'm simply having as much fun as is humanly possible doing what I love.   

How to establish your brand in a crowded niche

Starting a business is daunting enough. What if you're doing so in one of the more highly saturated niches, like marketing, cooking, fashion, or DIY, that have tons of bloggers, YouTubers, and other content creators with large audiences?

How HARO can change the way your small business does SEO

You've likely spent some time reading about and focusing on on-page SEO—optimizing your site to be sure Google will like it. But backlinks (links to your page from another site) are another valuable way to help people find you.

Why small businesses should offer professional development courses to their employees

To put an easy win on the board and give employees a little something when budget may still be tight, our company, Test Prep Insight, turned to massive open online courses—or MOOCs.

Are your business and personal visions in alignment?

When starting a business, there's a mix of excitement, nerves, and pride. There are a million tiny—a handful of massive—decisions to make, but one that I've found is often overlooked is the correlation between business and personal visions. 

How active selling helped my marketing strategy

Advertising is expensive. And not only that—it's passive. That's ok for some purposes, but I've found that removing the competition and getting active with your selling can serve the purposes of a small business much more.

'Easy automation': How Zapier helped this Spanish eCommerce company scale

Zapier has helped Materialesdefabrica.com and Habitium save more than six hours a week on order fulfillment alone.