Articles tagged "Small business"

How Zapier helped us save thousands of dollars on our marketing budget

When hired, I was a one-man marketing army with a budget for tools, sponsorship, and paid campaigns of around $1,500.

How automation helps me make money, not just earn it

You wouldn't be reading the Zapier blog if you didn't already appreciate that time is precious and expensive. But as a business owner or general profit-seeker, you can choose to use that time to either earn money or make money.

How I went from broke to $10,000/month while traveling the world

My name is David. I am sitting in a sixth-floor flat overlooking the Bosporus Strait in the Karakoy neighborhood of Istanbul. What am I doing traveling the world through a pandemic? It's complicated. 

9 cybersecurity tips to protect your business

When you work on a small team, you're extremely busy and focused more on increasing your revenue than protecting your infrastructure. Unfortunately, attackers are aware of this and find small businesses to be an easy target.

Using video in unexpected but personal ways for your business

When I was a little girl, I was so shy that I often smiled with my lips curled around my teeth. My best guess on the logic of my former self goes something like: if I don't show my teeth, the chance I might accidentally talk while in a parade is reduced.

How to build a framework for making tough decisions

We make hundreds of decisions every day, from what to wear in the morning to what to watch before bed. Many of these decisions are so simple you likely don't register them, while others are huge complex beasts that occupy your mind for months on end.

How to deliver strong customer service via Facebook Messenger

Business happens on Facebook, and that means that customer service happens there too. But doing customer service on a platform meant for marketing can feel a little tricky.

The entrepreneurial mindset that helped me grow my business

Six years ago, I left my career as a full-time attorney to open a pie bakery with my mom. I had never baked a pie in my life. I know, right? Who makes that sort of decision?

Why a brand book is your business's key to building a strong brand

People often ask me: "What's the very first thing you need to consider when launching a fashion brand?" My answer is clear: branding. But that wasn't obvious to me when I started. Back then, brand development kind of slipped through the cracks.

An automated PR process can help avoid missed opportunities

There's no need to wait until you've hit some goal you made up in your mind that's the go button for publicity. In fact, PR is something you can start to land even before you get your first customer.