Articles tagged "Small business"

How automation helps me make money, not just earn it

You wouldn't be reading the Zapier blog if you didn't already appreciate that time is precious and expensive. But as a business owner or general profit-seeker, you can choose to use that time to either earn money or make money.

Need an executive assistant? Here's how automation can help.

My name is Cortney and I'm an executive assistant at Zapier. You may think it's counterintuitive to share ways to get around hiring an EA when I am making my living as one! It's actually a great way to learn how an EA can help before you invest.

How I went from broke to $10,000/month while traveling the world

My name is David. I am sitting in a sixth-floor flat overlooking the Bosporus Strait in the Karakoy neighborhood of Istanbul. What am I doing traveling the world through a pandemic? It's complicated. 

9 cybersecurity tips to protect your business

When you work on a small team, you're extremely busy and focused more on increasing your revenue than protecting your infrastructure. Unfortunately, attackers are aware of this and find small businesses to be an easy target.

Using video in unexpected but personal ways for your business

When I was a little girl, I was so shy that I often smiled with my lips curled around my teeth. My best guess on the logic of my former self goes something like: if I don't show my teeth, the chance I might accidentally talk while in a parade is reduced.

How to build a framework for making tough decisions

We make hundreds of decisions every day, from what to wear in the morning to what to watch before bed. Many of these decisions are so simple you likely don't register them, while others are huge complex beasts that occupy your mind for months on end.

How HARO can change the way your small business does SEO

You've likely spent some time reading about and focusing on on-page SEO—optimizing your site to be sure Google will like it. But backlinks (links to your page from another site) are another valuable way to help people find you.

How to deliver strong customer service via Facebook Messenger

Business happens on Facebook, and that means that customer service happens there too. But doing customer service on a platform meant for marketing can feel a little tricky.

The entrepreneurial mindset that helped me grow my business

Six years ago, I left my career as a full-time attorney to open a pie bakery with my mom. I had never baked a pie in my life. I know, right? Who makes that sort of decision?

An automated PR process can help avoid missed opportunities

There's no need to wait until you've hit some goal you made up in your mind that's the go button for publicity. In fact, PR is something you can start to land even before you get your first customer.