Articles tagged "Small business"

How to automate a customized apparel store

Customized merchandise lets you fulfill orders for products that have way too many options to list on your site, let alone stock. Automation helps you do that at scale.

How to pick the right online marketing channels for your business

There's an embarrassment of riches when it comes to online marketing channels for small businesses. That means a ton of opportunity—but also some tough decisions to make. You can't afford to chase them all, so you need to figure out which is right for you.

How to research a digital marketing plan for your small business (and why it matters)

Our small coffee roasting business got away with an unplanned, DIY digital marketing strategy for a while. But when it was time to seriously dip our toes into the online marketing world, we knew we were either going to need help or go deep—or both.

Making the most of social media for your business—without a budget

You know who loves to give advice? Everyone. Especially when it comes to marketing. But what do you do when that advice all requires a budget—a budget you don't have? What happens then?

How to keep your email list updated and relevant

If you're focused on building your email list, it's easy to forget that you need to maintain that list. While a big list of subscribers is great, quality can be equally as important as quantity.

Can your business run without you?

When I imagined what it would be like to run my own business, never in a million years did I think it would involve feeling trapped. I left my well-paying 9-to-5 job only to be stuck in a 9-to-9 job that had zero benefits and little-to-no pay.

Why every small business should own a domain name

Starting a business? You should buy a domain name. A domain name is the address for a website—you're reading this article on zapier.com, for example. Registering a domain name isn't expensive, typically costing around $15 a year.

How to get started with data collection and analytics at your business

Using data well can have a huge impact on your bottom line. But with the increasing numbers of specialized products we're using to run our businesses, it's not easy to collect and keep track of all that data.

Do sweat the small stuff: Why planning the little things matters for your business

Think about all the times you've sat down with your accountant, a client, or a vendor. At least once, you missed something that was crystal clear in hindsight, right? We all do. That's why some amount of planning is vital, no matter how minor a task is.

Moving from a hyper-local to a (hopefully) global business

We waited for a long time before creating a comprehensive digital marketing plan for our specialty coffee roasting business. In fact, strategy and planning wasn't something we even thought about when we first began.