Articles tagged "Small business"

Creating social media content that sells 

The year was 2008, and my agency team was attempting to convince a couple large brands to try social media as part of their strategic communications plan. It was tough.

Why the product experience should be front and center in eCommerce

With so much digital optimization going on, there's one big piece of the customer experience puzzle that's often overlooked: the product itself. The thing that gets shipped as a result of those successful ads, CRO, and emails is sometimes left in the dust.

How we succeeded at content marketing with no budget

Creating a compelling story around your brand is the first step toward creating a successful business. But why? Because we're all suckers for a good story.

How no-code tools let me automate my small business

We set up a simple, replicable way to capture sales leads, automatically schedule appointments, correspond with prospects, and create and manage critical documents. Zapier ties all our tools together and keeps us focused on high-value strategy.

Use automation to grow site traffic and transform your workflows

How to free up more time for you to focus on overall growth strategies for your business rather than choking up your schedule with menial and repetitive tasks.

When is it time to turn your side hustle into a full-time business?

Making the decision to turn a side hustle into a full-time job is massive—for the business, yes, but also personally. So how do you know when it's time? 

How I run a remote publishing company on Trello

Teams need to communicate. Goals and directions need to be set. Work needs to be passed from one person to the next. Questions need answering. Feedback needs to be given. So how can you do this without suffering from a surplus of communication?

Bundling your products for customer satisfaction—and profit

By taking your existing products and combining them into bundles, you can expand your offerings without having to create brand new products.

How to grow your small business with affiliate marketing

Affiliate marketing sounds fancy, but it's actually quite simple: an influencer promotes a product in exchange for a commission, or two related businesses help market each other.

Wasted potential: Why Americans aren't starting businesses

Roughly three in five Americans (61 percent) have had an idea for starting a business, and around a third (34 percent) have had more than one. But most of those people—92 percent—didn’t follow through with turning their idea into reality.