Articles tagged "Small business"

The landing page guide: How to promote your product on one web page

In the beginning, websites were all landing pages, simple one-page sites that provided links to other pages on the same server or on the internet.

Why client onboarding may be blocking business growth (and how to un-block it)

We took a hard look at how we onboard new clients at Audience Ops, the blog content service that I started a few years earlier. What seemed to work for our earliest clients simply wasn't scaling as the business started maturing.

SEO vs. PPC: Which to choose for your growing business

Two of the main marketing strategies you'll hear about as a growing business are search engine optimization (SEO) and pay-per-click advertising (PPC). Here we'll talk about what each one does and how to know which one you should be focusing on.

2020 in review: Customers who inspired us, plus top stories

While there's a lot we'll be happy to leave behind us, there are some things we're particularly proud of here at Zapier, and we wanted to take a moment to share them with you.

Running a business? Resolve to cultivate habits that help you grow.

If you're a small business owner, you're likely tightening up plans for next quarter, whether that means trying something new, maintaining course, or working to get things back on track.

Start small: Getting your first customers through small-scale marketing tactics

While things like developing your products, setting up a corporation, and finding funding can be complex and difficult, there's always been one thing that has stood out to me as the most intimidating part of any new business: finding your first customers.

Why it's time to buck traditional pricing structures

Even in this rapidly evolving technological landscape, traditional ideas about packaging products to consumers continue to dominate. New businesses have a tendency to focus mostly on what the product is, and not enough on how it's being packaged.

Why your business shouldn't use a Gmail.com address, and what to use instead

What's the email address for your business? If it ends with @gmail.com, @outlook.com, or (please no) @yahoo.com, you need to change it. 

Why hiring neurodiverse employees is a win-win opportunity

There's a massive untapped talent market just waiting to be embraced by businesses—hiring neurodiverse employees.

When launching a small business, fortune favors the bold

I started my business, Bloss Words, with one goal in mind: to provide professional ghostwriting and editing services. But while my aim was clear, I was missing something: a proper business plan.