Articles tagged "Small business"

Consistency: The not-so-secret ingredient in excellent customer service

I remember one morning driving to work and stopping at a corner cafe to grab a quick coffee. The closed sign was still up. I looked at the time and glanced down at their business hours on the door. They were supposed to be open at 8:00 a.m.—it was 8:10.

Small videos, big results: How to create YouTube content for your small business

Anyone who's started a YouTube channel has probably daydreamed about one of their videos going viral. I know I did.

Boost your email marketing campaigns with video

It's easy, in a digital marketing campaign, to lack a personal connection with your audience. When done poorly, campaigns can even feel like they've been automatically generated by a sketchy algorithm.

Why a podcast is the perfect growth tool for your small business

As head of content for Plant Sumo, I was tasked with growing the business, creating potential PR and marketing opportunities, and making the brand stand out without breaking the bank. I did it by starting a podcast. 100% independently.

Optimizing your product mix: The Goldilocks of business strategy

Remember Goldilocks? She stumbles upon an empty house and finds three bowls of porridge. The first one is too hot, the second one is too cold, and the last one is just right. 

We don't code. But we built our MVP for $100/month.

In the past, a lack of technical expertise created major barriers to entry for businesses. Let's be honest: as much as we all love our developer friends, their services are not cheap: anyone without those skills was at a disadvantage.

How standard operating procedures can help you grow your business

I built a brick-and-mortar business from the ground up. And when I realized I couldn't do everything myself, I took a deep breath and decided to hire other people to help. It was a great decision—but I did it all wrong.

Is link building worth it for small businesses?

For a long time, any SEO campaign could be summed up with two general goals: Produce better content. Find quality backlinks.

How Zapier helped this founder keep engineers focused on product development

In the early years of my startup my co-founder and I faced a challenge familiar to many young tech companies: Our engineering resources were spread thin, with competing priorities and an ever-changing roadmap. Automation helped us

How automation helped OpenPhone tailor responses to customers

OpenPhone understands the challenges startups face better than most businesses. They built their product for small business owners who don't want to use their personal phones for work.