Articles tagged "Small business"

3 signs your business needs Zapier

There’s no avoiding the administrative work, and the more successful you get, the more of that work needs to be done. When I realized that Zapier could make different apps and platforms work with each other to automate my processes, it was a game-changer.

How to use local competitors to your advantage

Choosing to start a business in what seems like a crowded market can be daunting. How could your little startup possibly stand out against the businesses who've been around for several years?

How to know when it's time to hire your first employee

You need to hire to facilitate growth. But you need to grow in order to have the money to hire. So what do you do? Should you gamble by increasing your overheads before you've made enough money to afford it? Or wait until you're certain you can afford it?

How tracking my time helped me increase revenue in my business

I'd never looked at how time spent (on everything!) was affecting revenue for my nail bar. When we reached capacity in terms of the number of clients we could take on but our revenue hadn't increased, I knew it was a major red flag.

The secret about paying less taxes that accountants don't want small business owners to know

Some accountants will claim that they know tax-saving secrets, but the reality is that there aren't any. Which is good because it's dangerous for business owners to be in the dark about their own taxes.

These 5 legal essentials can help protect your growing business

As a small business owner, a lot of hard work goes into developing your business and your brand. Your business becomes your baby and your everything—and you need to protect it.

The importance of real-time financials for scaling companies

Early in their journey, founders might have a good handle on their financial position—either because they're involved in all aspects of the company and/or by closely tracking their bank accounts. But as a company starts to grow, it gets tougher.

Preparing for success: Lessons learned from early mistakes in a small business

If you're anything like me, you've gone through a ton of business ideas and have spent lots of money getting started on them. I went to school for marketing and thought I would be a graphic designer after graduating.

How to reliably scale an eCommerce business

The first time I saw consistent sales with my eCommerce business, I was excited and anxious. I finally had proof of product-market fit, and people actually wanted to buy what I was selling. But the anxiety came from knowing it was time to scale.

Customer reviews: The most important small business marketing strategy

An expertly crafted marketing plan will only take you as far as your online reviews allow. You can say all the right things, on all the right platforms, with all the right keywords, but bad reviews can still tank even the best marketing strategies.