Articles tagged "Small business"

How to write recruiting emails that aren't terrible

A lot of the cold recruiting emails I get aren't very persuasive. In fact, some of them are downright annoying and make me actively dislike the person or company who sent them—the opposite of what they're supposed to do.

How we used paid social to get leads and grow our email list

Lead generation is often one of the largest challenges for marketing departments and sales teams. No matter your business, generating leads is essential to long-term success and growth.

How my agency saves 32 hours each month with automation

I'm a big believer in incremental gains and that's exactly what all of these small automations are: Small gains here and there that collectively produce a huge effect.

Save time and reduce errors with accounting automation

Automating accounting functions reduces those costly errors that occur in manual accounting and saves time spent on repetitive tasks.

How small businesses can benefit from using scheduling software

You started your business because you loved the trade you specialize in—not because you love managing a ridiculous schedule. Between vendors, established clients, prospective leads, service providers, and your internal team, scheduling can be a nightmare.

5 questions to ask before launching a new product or service

"What's next?" is a pretty common question for entrepreneurs. If you've seen traction with your company, it's natural to wonder what products or services you should add to the mix. One stream of revenue is good, so multiple streams must be better, right?

Google page experience update: How to optimize your eCommerce site

How well your website ranks in Google depends on all sorts of things—some of which we don't have a ton of insight into. And as the vibrant world of SEO evolves, these factors are subject to change. Enter: the May 2021 page experience update.

How to choose a website theme for your business

They say you shouldn't judge a book by its cover, but it's easier said than done. It takes only 50 milliseconds for visitors to form an opinion about your website and decide whether to stick around or click away. 

Increase sales by finding your target audience and niching down

When I first started offering digital services through my design studio, Happily Hedy, I was a generalist. From email marketing to logos, I was doing everything. And while this brought in tons of leads, it was ultimately unsustainable as a business.

Be the face of your brand

I'm not one for marketing tricks or hacks, but there's one thing I do think is universally powerful when it comes to marketing your brand: you. Showing your face and connecting with your clients can have more impact than you might imagine.