Running several marketing campaigns? While your small business should experiment with different channels, there will come a time when you'll want to home in on—and prioritize—those that deliver your most qualified leads. WhatConverts tracks all your incoming leads for you, giving you a single platform to sort, value, and qualify leads. 

Whether you're running paid ads or a cold-calling campaign, the app lets you figure out which marketing channels are your top performers. That way, you can compare ROI and focus only on those that deliver the best results. 

Of course, it's one thing to capture your leads, another to act on them as soon as they're added to WhatConverts. Rather than logging into the platform for new lead notifications daily, you can instead use a simple Zap to notify you right away when new leads are added—making it less likely you miss out on leads.  

The challenge: Keeping track of your incoming leads—then sorting, valuing, and qualifying them—should be done as quickly as possible to keep them warm. But it's easy to forget about double-checking your emails or logging into WhatConverts several times a day. It would be much easier if you had a simple, instant way to stay on top of those who are new to your pipeline. 

The solution: Skip the hassle of always having to check in. Optimize your lead nurture efforts by linking WhatConverts to SMS by Zapier. Each time you get a new WhatConverts lead, you'll receive a text message to let you or your team know, ensuring you can act on them right away. You can also customize your message to include lead information right within the message.

Ready to try it yourself? To get started with a Zap template—our pre-made workflows—just click on it, and we'll guide you through the set-up process. It only takes a few minutes.

Top tip: If you need additional texting features, you can use one of the many text message apps that connect with Zapier.

Zap difficulty: Beginner

This is just the start of all that you can do with WhatConverts and Zapier. Zapier supports thousands of apps, so you can automate almost any task at work. Start building your Zap now and see what you can create.