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2 min read

Easily track leads from content with Outgrow

By Ellie Huizenga · September 30, 2021
Hero image with logos of Outgrow and Zapier connected by dots

Writing yet another blog post about a topic you've already covered to get new leads? Is it feeling stale, but you don't know how to mix it up? Every successful business has been there—that moment when they need to step up their content game.

Enter: interactive content. 

Interactive content (like quizzes or chatbots) makes your audience active participants, giving them agency over the type of content they want to see. This means they'll stay on your site longer and keep coming back for more. 

Outgrow, a no-code platform with an easy-to-use interface, allows you to build interactive content like quizzes, calculators, polls, surveys/forms, assessments, chatbots, and contests—all in one place. 

Picture it: the leads from your interactive content begin to flood in—only there are so many, you can't even keep track of them all. Having too many leads is a great problem to have, and it's one that's easily fixed with automation. 

The challenge: Making sure the leads from your interactive content are going to the right place means copying and pasting their contact info across different platforms. Yes, it's tedious and time-consuming, but it's necessary if you want your new leads to become paying customers. Once you get that new lead, it's critical that you promptly move them through your lead lifecycle. If you don't, the new lead could lose interest, meaning you lose a sale. 

The solution: With automation, you can send leads to the right place without the manual copying and pasting, saving you valuable time. Minimize your busywork by creating a Zap that sends new Outgrow leads to ActiveCampaign (or your tracking platform of choice). That way, you don't have to worry about leads slipping through the cracks.

An illustration of Zapier at work. At left is a form with a name, email address, and title. The middle shows Zapier using a new submission from Outgrow to create a new contact in ActiveCampaign. At right, new contacts have been made from submissions..

Ready to try it for yourself? To get started with a Zap template—our pre-made workflows—just click on it, and we'll guide you through the setup process. It only takes a few minutes.

Add new Outgrow leads as contacts in ActiveCampaign

Add new Outgrow leads as contacts in ActiveCampaign
  • Outgrow logo
  • ActiveCampaign logo
Outgrow + ActiveCampaign

Zap difficulty: Beginner

Top tip: Have a specific tag or label you want to add to your new contact, so they get specific nurture emails? Just make sure to map that in your Zap, so you can automate that recurring task too.

This is just the start of all that you can do with Outgrow and Zapier. Zapier supports thousands of apps so that you can automate almost any task at work. Start building your Zap now, and see what you can create. 

New to Zapier? It's workflow automation software that lets you focus on what matters. Combine user interfaces, data tables, and logic with thousands of apps to build and automate anything you can imagine. Sign up for free.

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'