New for our Mailchimp integration: Create Custom Events

Mailchimp is an email marketing platform that lets you share your ideas via newsletter—and then use its landing page and form builders to grow your lists and take marketing further with drip and transactional emails. When you connect Mailchimp to over 1,500 other apps with Zapier, you can unlock the power of email marketing for your business.

Thanks to a recent update, Mailchimp's Zapier integration offers a new action: Create Custom Events. This action will update a subscriber’s Activity History to include a custom event. For example, you can automatically update a subscriber based on a custom event and then seamlessly segment them into the right mailing list. Now, sending truly personalized emails isn't beyond your reach.

→ Automate your email marketing with Zapier's Mailchimp integrations.

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