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8 min read

User personas: One of the best tools for understanding your customers

By Hannah Herman · January 29, 2025
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Hannah Herman

Hannah Herman is a copywriter and native New Yorker. She's written extensively on automation, but her real jam is creative, catchy taglines. When she's not writing, she's probably walking around the city and trying to look at her phone less.

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'