Facebook Conversions + Salesforce

Send funnel events to Facebook Conversions from Salesforce

Use this integration to send funnel events to Facebook Conversions from Salesforce, which will help improve ad campaign performance, reporting, and optimization. Pick the Trigger event for Salesforce that matches what you're tracking for conversions, and this integration will add an event to your funnel whenever that happens.

When this happens!
Send Funnel Event
Publish lead updates from your funnel.
ActionWrite

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Supported triggers and actions

What does this mean?

Send Funnel Event
Publish lead updates from your funnel.
Action
Write
Send Other Event
Publish other events to Conversions API
Action
Write

Send Lead Event
Publish lead events to Conversions API
Action
Write
Send Purchase Event
Publish purchase events to Conversions API
Action
Write

About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.

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