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Connect Salesforce and Facebook Conversions to unlock the power of automation

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How Zapier works

Zapier makes it easy to integrate Salesforce with Facebook Conversions - no code necessary. See how you can get setup in minutes.

Select a trigger from Salesforce

A trigger is an event that starts your Zap and runs the workflow. For example, with Salesforce, a trigger could be "New Case Attachment."
A trigger is the event that kicks off your automated workflow.

Setup an action from Facebook Conversions

An action is what takes place after the automation is triggered. For example, with Facebook Conversions, the action could be "Send Funnel Event."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Salesforce to Facebook Conversions

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.
Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Salesforce to Facebook Conversions integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Salesforce + Facebook Conversions integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Salesforce and Facebook Conversions

What triggers are available in Salesforce for Facebook Conversions integration?

We support a variety of triggers in Salesforce for Facebook Conversions, such as new leads, updated opportunities, and newly created custom objects. These triggers help automate actions like sending event data to Facebook when specific criteria are met.

Can I customize the actions taken when an event is triggered?

Absolutely! Our integration allows you to customize actions that occur after a Salesforce trigger. For instance, you can choose to update a record or send event information directly to Facebook depending on your predefined conditions.

Is it possible to filter events before sending them to Facebook Conversions?

Yes, you can set up filters that ensure only certain Salesforce events trigger conversions in Facebook. This helps streamline your data transfer by setting parameters around what kinds of data should be sent based on specific conditions or fields.

How frequently does the integration sync data between Salesforce and Facebook Conversions?

Our system typically syncs data in near real-time between Salesforce and Facebook Conversions. The precise timing can be configured based on your preferences within our platform's settings.

What kind of support do we provide for troubleshooting integration issues?

We provide comprehensive support resources including detailed documentation, community forums, and direct customer support channels to help diagnose and resolve any issues with your integration setup.

Do I need technical skills to integrate Salesforce with Facebook Conversions using our tool?

No advanced technical skill is required. Our platform provides an intuitive interface that guides you through setting up the integration with step-by-step instructions and user-friendly tools designed for ease of use.

Are there any specific limits for data that can be transferred during the integration process?

While our system is robust, it's important to consider any limits set by both Salesforce and Facebook regarding data handling. We advise checking these platforms' specifications or contacting us for detailed guidance on limits applicable during integration.

Connect Salesforce and Facebook Conversions to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Salesforce triggers, actions, and search
    New Case Attachment

    Triggers when a new Attachment is added to a case.

    Trigger
    Polling
    Try It
    • History Object
      Required
    Trigger
    Polling
    Try It
  • Salesforce triggers, actions, and search
    New Lead

    Triggers when a new Lead is created.

    Trigger
    Polling
    Try It
    • Salesforce Object
      Required
    Trigger
    Polling
    Try It
  • Salesforce triggers, actions, and search
    New Contact

    Triggers when a new Contact is created.

    Trigger
    Polling
    Try It
    • Salesforce Object
      Required
    • Record (Optional)
    Trigger
    Polling
    Try It
  • Salesforce triggers, actions, and search
    New Outbound Message

    Triggers when a new outbound message is received in Salesforce.

    Trigger
    Instant
    Try It
    • Disclaimer
    • Salesforce Object
      Required
    Trigger
    Polling
    Try It

Learn how to automate Salesforce on the Zapier blog

Learn how to automate Facebook Conversions on the Zapier blog

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About Salesforce
Salesforce is a leading enterprise customer relationship manager (CRM) application.
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    About Facebook Conversions
    Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
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