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Google Ads + Google Analytics 4

Turn new Google Ads leads into Google Analytics 4 property conversion events

Increase the efficiency of your digital marketing efforts with this workflow. As soon as a new lead fills out a form on Google Ads, it immediately logs the interaction as a conversion event in Google Analytics 4. This smooth process ensures instant tracking and data analysis, simplifying the monitoring of your Google Ads leads conversion into valuable interactions. Enhance your marketing performance by effectively managing data from two integral platforms in a single workflow.

Increase the efficiency of your digital marketing efforts with this workflow. As soon as a new lead fills out a form on Google Ads, it immediately logs the interaction as a conversion event in Google Analytics 4. This smooth process ensures instant tracking and data analysis, simplifying the monitoring of your Google Ads leads conversion into valuable interactions. Enhance your marketing performance by effectively managing data from two integral platforms in a single workflow.

  1. When this happens...
    Google AdsGoogle Ads
    New Lead Form Entry

    Triggers whenever a new lead is created from a Lead Form Extension.

    TriggerInstant
  2. automatically do this!
    Google Analytics 4Google Analytics 4
    Create Conversion Event for a Property

    Creates a new Conversion Event for a Property.

    ActionWrite
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Supported triggers and actions

What does this mean?
    • Use Google Ads as...Required

    • Managed Account

    • Lead FormRequired

    Trigger
    Scheduled
    Try It
    • Use Google Ads as...Required

    • Managed Account

    • Customer ListRequired

    • Customer IdentifierRequired

    • Message

    Action
    Write
    • Use Google Ads as...Required

    • Managed Account

    • ResourceRequired

    • Dates to IncludeRequired

    • Limit

    Action
    Write
    • Double Opt Message

    • Use Google Ads as...Required

    • Managed Account

    • Multiple Identifier Note

    • Conversion User Identifier SourceRequired

    • Conversion ActionRequired

    • TimestampRequired

    • Value

    • Currency

    Action
    Write
google-ads logo

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Related categories

  • Ads & Conversion
  • Google

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google-analytics-4 logo

About Google Analytics 4

Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.

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