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Connect Poptin to Marketo and automate any workflow

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2. Choose an Action
The event an automation performs after it's triggered
Endless possibilities

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How Zapier works

Zapier makes it easy to integrate Poptin with Marketo - no code necessary. See how you can get setup in minutes.

Select a trigger from Poptin

A trigger is an event that starts your Zap and runs the workflow. For example, with Poptin, a trigger could be "New Lead."
A trigger is the event that kicks off your automated workflow.

Setup an action from Marketo

An action is what takes place after the automation is triggered. For example, with Marketo, the action could be "Add Lead to List."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Poptin to Marketo

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Triggers and actions are the main components of every automated workflow.

Connect Poptin and Marketo to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Connect Poptin and Marketo to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
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Start here
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Form
    Trigger
    Scheduled
    Try It
  • Marketo triggers, actions, and search
    New Program

    Triggers when a new program is created.

    Trigger
    Scheduled
    Try It
    • List
    • Lead
      Required
    Action
    Write
    • HTTP Method
      Required
    • URL
      Required
    • Query String Parameters
    • Headers
    • Additional Request Headers
    • Body
    Action
    Write

Automate Marketo: get inspired on the Zapier blog

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About Poptin
Poptin is a free lead capture platform that lets you create engaging web and mobile popups and improve your website's conversion rate.
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Related categories
  • Ads & Conversion
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marketo logo
About Marketo
Marketo's marketing automation software helps marketers engage customers and prospects.
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