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Connect WhatConverts to Close and automate any workflow

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2. Choose an Action
The event an automation performs after it's triggered
Endless possibilities

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Select a trigger from WhatConverts

A trigger is an event that starts your Zap and runs the workflow. For example, with WhatConverts, a trigger could be "New Lead."
A trigger is the event that kicks off your automated workflow.

Setup an action from Close

An action is what takes place after the automation is triggered. For example, with Close, the action could be "Add Address to Lead."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected WhatConverts to Close

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Triggers and actions are the main components of every automated workflow.

Connect WhatConverts and Close to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Connect WhatConverts and Close to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Lead Type
    • Phone Calls (Completed)
      Required
    • Phone Calls (Modified)
      Required
    • Phone Calls (In Progress)
      Required
    • Text Messages
      Required
    • Web Forms
      Required
    • E-Commerce Transactions
      Required
    • Custom Events
      Required
    • Chats (Completed)
      Required
    • Chats (In Progress)
      Required
    • Emails
      Required
    • Appointment
      Required
    • Other
      Required
    • Profile
      Required
    Trigger
    Instant
    Try It
    • Lead Type
    • Send Notification
    • Profile
      Required
    • Date & Time
    • Quotable
    • Quote Value
    • Sales Value
    • WC Client Current
    • Lead Source
    • Lead Medium
    • Lead Campaign
    • Lead Content
    • Lead Keyword
    • IP Address
    • Email Address
    • Phone Number
    • User ID
    • Gclid
    • Msclkid
    • Lead Page
    • Landing Page
    • Operating System
    • Browser
    • Device Type
    • Device Make
    • Sender Name
    • Email Subject
    • Email Message
    • Form Name
    • Tracking Number Name
    • Tracking Number
    • Destination Number
    • Caller Number
    • Caller Name
    • Call Duration in Seconds
    • Caller City
    • Caller Zip
    • Caller State
    • Caller Country
    • Answer Status
    • Line Type
    • Call Transcription
    • Voicemail Transcription
    • Message
    • Event Category
    • Event Action
    • Event Label
    • Transaction ID
    • Transaction Tax
    • Transaction Shipping
    • Additional Fields
    Action
    Write
    • Profile
      Required
    • Lead ID
      Required
    • Lead Type
    • Lead Status
    • Start Date
    • End Date
    • Quotable
    • Quote Value
    • Sales Value
    • Caller Number
    • Email Address
    • User ID
    • Spam
    • Duplicate
    • Lead Source
    • Lead Medium
    • Lead Campaign
    • Lead Content
    • Lead Keyword
    Action
    Search
    • Profile
      Required
    • Lead Type
    • Lead Status
    • Start Date
    • End Date
    • Quotable
    • Quote Value
    • Sales Value
    • Spam
    • Duplicate
    • Send Notification
    • Date & Time
    • WC Client Current
    • Lead Source
    • Lead Medium
    • Lead Campaign
    • Lead Content
    • Lead Keyword
    • IP Address
    • Email Address
    • Phone Number
    • User ID
    • Gclid
    • Msclkid
    • Lead Page
    • Landing Page
    • Operating System
    • Browser
    • Device Type
    • Device Make
    • Sender Name
    • Email Subject
    • Email Message
    • Form Name
    • Tracking Number Name
    • Tracking Number
    • Destination Number
    • Caller Number
    • Caller Name
    • Call Duration in Seconds
    • Caller City
    • Caller Zip
    • Caller State
    • Caller Country
    • Answer Status
    • Line Type
    • Call Transcription
    • Voicemail Transcription
    • Message
    • Event Category
    • Event Action
    • Event Label
    • Transaction ID
    • Transaction Tax
    • Transaction Shipping
    • Additional Fields
    Action
    Search or write
whatconverts logo
About WhatConverts
WhatConverts tracks what marketing channels generate conversions from phone calls, web forms, chat, and more.
Learn moreHelp
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    close logo
    About Close
    Close is a sales productivity platform built to help you close more deals. With built-in calling, SMS, and email—your team can communicate with prospects and customers all in one place. It’s an "all-in-one" platform which you can use standalone without needing any other sales emails tools or calling products.
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