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Integrate ActiveCampaign with Facebook Conversions to automate your work

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1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

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Zapier makes it easy to integrate ActiveCampaign with Facebook Conversions - no code necessary. See how you can get setup in minutes.

Select a trigger from ActiveCampaign

A trigger is an event that starts your Zap and runs the workflow. For example, with ActiveCampaign, a trigger could be "New or Updated Custom Object Record."

A trigger is the event that kicks off your automated workflow.

Setup an action from Facebook Conversions

An action is what takes place after the automation is triggered. For example, with Facebook Conversions, the action could be "Send Funnel Event."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected ActiveCampaign to Facebook Conversions

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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Set up your first integration

Quickly connect ActiveCampaign to Facebook Conversions with a Zapier template.

Our most popular template

Send funnel events to Facebook Conversions from ActiveCampaign
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ActiveCampaign + Facebook Conversions
Send funnel events in Facebook Conversions for new contacts added to ActiveCampaign lists
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ActiveCampaign + Facebook Conversions
Create funnel events in Facebook Conversions from new contacts in list in ActiveCampaign
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ActiveCampaign + Facebook Conversions
Create other events in Facebook Conversions from new automation webhooks in ActiveCampaign
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ActiveCampaign + Facebook Conversions
Send lead events to Facebook conversions when new contacts are added to ActiveCampaign lists
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ActiveCampaign + Facebook Conversions
Send Facebook Conversions funnel events for new or updated ActiveCampaign contacts
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ActiveCampaign + Facebook Conversions

Send funnel events to Facebook Conversions from ActiveCampaign

ActiveCampaign + Facebook Conversions

Send funnel events in Facebook Conversions for new contacts added to ActiveCampaign lists

ActiveCampaign + Facebook Conversions

Create funnel events in Facebook Conversions from new contacts in list in ActiveCampaign

ActiveCampaign + Facebook Conversions

Create other events in Facebook Conversions from new automation webhooks in ActiveCampaign

ActiveCampaign + Facebook Conversions

Send lead events to Facebook conversions when new contacts are added to ActiveCampaign lists

ActiveCampaign + Facebook Conversions

Send Facebook Conversions funnel events for new or updated ActiveCampaign contacts

ActiveCampaign + Facebook Conversions

Add new ActiveCampaign contacts to list and send purchase events in Facebook Conversions
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ActiveCampaign + Facebook Conversions
Update Facebook Conversions leads when tags are added or removed from ActiveCampaign contacts
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ActiveCampaign + Facebook Conversions

Make work flow with AI

Level up your ActiveCampaign to Facebook Conversions integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Frequently Asked Questions about ActiveCampaign + Facebook Conversions integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with ActiveCampaign and Facebook Conversions

Can I automate Facebook Conversions with ActiveCampaign triggers?

Yes, you can set up automations in ActiveCampaign that trigger specific actions in Facebook Conversions. For instance, when a contact subscribes to a list in ActiveCampaign, we can automatically create a lead conversion event in Facebook.

What are some common triggers when integrating ActiveCampaign with Facebook Conversions?

Common triggers include adding a new subscriber to an ActiveCampaign list, updating a contact's custom field, or tagging a contact. These triggers can initiate actions like sending data to Facebook and creating conversion events.

How can I track my Facebook Ad leads directly in ActiveCampaign?

By integrating ActiveCampaign with Facebook Conversions, you can push conversion data from your Facebook Ads directly into your ActiveCampaign account. This enables you to track how your ad leads interact with your email campaigns and automations.

Is it possible to update a contact’s status in ActiveCampaign based on actions they take on my Facebook page?

Certainly! You can set up a flow where interactions on your Facebook page trigger updates or tags for contacts in ActiveCampaign, thus keeping their status and segments current based on their engagement.

What types of data can be sent from ActiveCampaign to Facebook Conversions?

You can send various data types such as lead events, customer interactions, and purchase activities from ActiveCampaign to Facebook Conversions. This way, you tailor your ad strategies based on real customer insights.

Are there any limitations when using our integration for specific marketing campaigns?

While the integration supports numerous automation workflows, certain complex scenarios might require additional custom coding or third-party tools. We recommend exploring our documentation or reaching out for specific use cases that seem challenging.

Can I create custom audience segments in Facebook using data from ActiveCampaign?

Yes, by leveraging the integration, you can sync targeted lists or tag-based segments from ActiveCampaign directly into Facebook as custom audiences for more personalized advertising efforts.

Connect ActiveCampaign and Facebook Conversions to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect ActiveCampaign and Facebook Conversions to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Custom Object
  Required
- Trigger Events
  Required
Trigger
Instant
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- Task Type (Optional)
Trigger
Instant
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New Automation Webhook
Triggers when an automation sends out webhook data. To add a webhook in ActiveCampaign, navigate to your Automations section, add or edit an automation, and create a new "Webhook" action.
Trigger
Instant
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- List
  Required
Trigger
Instant
Try It
- List
  Required
Trigger
Instant
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- List
  Required
Trigger
Instant
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New Deal Note
Triggers when a new deal note is created.
Trigger
Instant
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New Deal Added or Updated
Triggers when a new deal is created or existing deal is updated.
Trigger
Instant
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- List
  Required
- Importer_note
Trigger
Instant
Try It
- List
  Required
- Skip Unsubscribe Events
- Importer_note
Trigger
Instant
Try It
- Name
  Required
- Website
- Owner
Action
Write
- Account ID
  Required
- Name
  Required
- Update Only
  Required
- Account Owner
- Website
Action
Write
- Title
  Required
- Value
  Required
- Owner
- Currency
  Required
- Pipeline
  Required
- Stage
  Required
- Account
- Contact Email Address
Action
Write
- Automation
  Required
- Automation Run
  Required
- Contact ID
  Required
Action
Write
- Contact ID
  Required
- Account ID
  Required
- Job Title
Action
Write
- Contact ID
  Required
- Subscriber Email
  Required
- Action
  Required
- Existing Tags
- Tags
Action
Write
- Custom Object
  Required
- Record ID
- External ID
Action
Write
- Title
  Required
- Value
  Required
- Owner
- Currency
  Required
- Pipeline
  Required
- Stage
  Required
- Account ID
- Contact Email Address
- Description
Action
Write
- Task ID
- Title
  Required
- Contact ID
  Required
- Note
  Required
- Due Date
  Required
- End Date
- Task Type
  Required
- Assignee
Action
Write
- Action
  Required
- List
  Required
- Contact ID
  Required
- Subscriber Email
  Required
Action
Write
- Request Method
  Required
- Request URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Request Body
Action
Write
- Account ID
  Required
- Email Address
- Phone Number
Action
Search
- Title
  Required
- Contact Email Address
Action
Search
- Deal Task Title
  Required
- Deal ID
  Required
Action
Search
Send Funnel Event
Publish lead updates from your funnel.
Action
Write
Send Other Event
Publish other events to Conversions API
Action
Write

- Custom Object
  Required
Trigger
Instant
Try It
New or Updated Account
Triggers when a new account is added or an existing account's details are updated.
Trigger
Instant
Try It
- List
  Required
Trigger
Instant
Try It
- List
  Required
Trigger
Instant
Try It
- List
  Required
Trigger
Instant
Try It
- Task type
Trigger
Instant
Try It
New Deal Task
Triggers when a new deal task is created.
Trigger
Instant
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- Importer_note
Trigger
Instant
Try It
- List
  Required
Trigger
Instant
Try It
- Event
  Required
- Tag
Trigger
Instant
Try It
- Account ID
  Required
- Name
  Required
- Website
Action
Write
- List
  Required
- Account ID
  Required
- Email Address
- First Name
- Last Name
- Full Name
- Phone Number
- Tags
- Organization Name
- Job Title
Action
Write
- Automation
  Required
- Subscriber Email
  Required
Action
Write
- Email Message
  Required
- List
  Required
- Name
  Required
Action
Write
- Account ID
  Required
- List ID
  Required
- Note
  Required
Action
Write
- Task ID
- Title
  Required
- Contact ID
  Required
- Note
  Required
- Due Date
  Required
- End Date
- Task Type
  Required
- Assignee
Action
Write
- Contact ID
  Required
- Deal ID
  Required
- Role
Action
Write
- Deal
  Required
- Note
  Required
Action
Write
- Account ID
  Required
- Title
  Required
- Value
  Required
- Currency
  Required
- Owner
- Pipeline
  Required
- Stage
  Required
- Account
- Contact Email Address
- Status
- Description
Action
Write
- Event Key
  Required
- Event Account ID
  Required
- Event Name
  Required
- Event Value
- Contact Email Address
Action
Write
- Name
  Required
Action
Search
- Contact Task Title
  Required
- Contact ID
  Required
Action
Search
- Title
  Required
- Email Address
Action
Search
- Email Address
Action
Search
Send Lead Event
Publish lead events to Conversions API
Action
Write
Send Purchase Event
Publish purchase events to Conversions API
Action
Write

Learn how to automate ActiveCampaign on the Zapier blog

Learn how to automate Facebook Conversions on the Zapier blog

About ActiveCampaign

ActiveCampaign is a customer experience automation (CXA) platform that helps businesses meaningfully engage customers. Access pre-built automations that combine transactional email and email marketing, marketing automation, ecommerce marketing, and CRM for powerful segmentation and personalization across social, email, messaging, chat, and text.

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Marketing Automation

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About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.

Related categories

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