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Connect Amazon Seller Central and Facebook Conversions to unlock the power of automation

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How Zapier works

Zapier makes it easy to integrate Amazon Seller Central with Facebook Conversions - no code necessary. See how you can get setup in minutes.

Select a trigger from Amazon Seller Central

A trigger is an event that starts your Zap and runs the workflow. For example, with Amazon Seller Central, a trigger could be "New Order."
A trigger is the event that kicks off your automated workflow.

Setup an action from Facebook Conversions

An action is what takes place after the automation is triggered. For example, with Facebook Conversions, the action could be "Send Funnel Event."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Amazon Seller Central to Facebook Conversions

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.
Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Amazon Seller Central to Facebook Conversions integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Amazon Seller Central + Facebook Conversions integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Amazon Seller Central and Facebook Conversions

How do I connect my Amazon Seller Central account with Facebook Conversions using your platform?

To connect Amazon Seller Central with Facebook Conversions, you'll need to set up a zap. First, authenticate both your Amazon Seller Central and Facebook accounts through our platform. Then, select the trigger event from Amazon, such as 'New Order'. After that, choose an action in Facebook Conversions like 'Send Conversion Event'. Follow the on-screen instructions to complete the setup.

What triggers from Amazon Seller Central can initiate actions in Facebook Conversions?

Our integration allows you to use triggers like 'New Order' or 'Order Status Change' in Amazon Seller Central to initiate actions in Facebook Conversions. This means these activities can automatically send conversion data or trigger other marketing actions on your connected platforms.

Can I customize what data is sent from Amazon Seller Central to Facebook Conversions?

Yes, when setting up an integration between Amazon Seller Central and Facebook Conversions, you can choose specific data fields that are transferred. During the zap setup process, you’ll be able to map details such as order ID, customer information, and purchase amount to corresponding fields in Facebook Conversions.

Are there any limitations on frequency for zaps involving Amazon Seller Central and Facebook Conversions?

The frequency at which zaps can run depends on your plan with us. Most users will find they can comfortably run these integrations every 5 or 15 minutes. It's important to note that higher-volume triggers might require more frequent checks for optimal performance.

What happens if there is an error during the data transfer between Amazon Seller Central and Facebook Conversions?

If there's an error during data transfer, our platform will attempt several retries before notifying you via email about the failed attempt. You'll also find detailed logs within your dashboard that help you troubleshoot issues related to specific zaps.

Is it possible to test my zap before it goes live between these platforms?

Absolutely! We recommend testing your zap thoroughly before setting it live. During setup, you'll have options to send test data from Amazon Seller Central through your configured action steps in Facebook Conversions ensuring everything operates smoothly.

Can I pause or modify my integration between Amazon Seller Central and Facebook Conversions without deleting it entirely?

Yes, our platform allows you to pause or modify any existing zaps without needing to delete them entirely. This flexibility ensures you can make adjustments as necessary without losing all of your previous settings and configurations.

Connect Amazon Seller Central and Facebook Conversions to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • HTTP Method
      Required
    • URL
      Required
    • Query String Parameters
    • Headers
    • Additional Request Headers
    • Body
    Action
    Write
  • Facebook Conversions triggers, actions, and search
    Send Lead Event

    Publish lead events to Conversions API

    Action
    Write
  • Facebook Conversions triggers, actions, and search
    Send Purchase Event

    Publish purchase events to Conversions API

    Action
    Write

Learn how to automate Amazon Seller Central on the Zapier blog

Learn how to automate Facebook Conversions on the Zapier blog

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amazon-seller-central logo
About Amazon Seller Central
Amazon Seller Central enables both individuals and businesses to sell their products and inventory on Amazon.com (US accounts only).
Help
Related categories
  • Amazon
  • eCommerce
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facebook-conversions logo
About Facebook Conversions
Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
Help
Related categories
  • Ads & Conversion
  • Facebook

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