Integrate BigCommerce with Google Ads to automate your work

Start with Google for free

1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate BigCommerce with Google Ads - no code necessary. See how you can get setup in minutes.

Select a trigger from BigCommerce

A trigger is an event that starts your Zap and runs the workflow. For example, with BigCommerce, a trigger could be "Abandoned Cart."

A trigger is the event that kicks off your automated workflow.

Setup an action from Google Ads

An action is what takes place after the automation is triggered. For example, with Google Ads, the action could be "Add Contact to Customer List With Email."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected BigCommerce to Google Ads

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Set up your first integration

Quickly connect BigCommerce to Google Ads with a Zapier template.

Our most popular template

Add Contact to Customer List With Email in Google Ads for New Customer in BigCommerce
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BigCommerce + Google Ads
Add Contact to Customer List With Email in Google Ads for New Order in BigCommerce
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BigCommerce + Google Ads
Create Google Ads contacts from new BigCommerce customers
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BigCommerce + Google Ads
Add new BigCommerce customers to your Google Ads contact list
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BigCommerce + Google Ads
Send Offline Conversion to Google Ads for New Customer in BigCommerce
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BigCommerce + Google Ads

Add Contact to Customer List With Email in Google Ads for New Customer in BigCommerce

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BigCommerce + Google Ads

Add Contact to Customer List With Email in Google Ads for New Order in BigCommerce

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BigCommerce + Google Ads

Create Google Ads contacts from new BigCommerce customers

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BigCommerce + Google Ads

Add new BigCommerce customers to your Google Ads contact list

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BigCommerce + Google Ads

Send Offline Conversion to Google Ads for New Customer in BigCommerce

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BigCommerce + Google Ads

Make work flow with AI

Level up your BigCommerce to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Illustration of AI enhancing Zapier workflows with automation and app integrations.

Connect BigCommerce and Google Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect BigCommerce and Google Ads to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Filter by Channel ID
Trigger
Instant
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Customer Created
Triggers when an new customer is created.
Trigger
Instant
Try It
- Filter by Channel ID
- Filter by Status ID
Trigger
Instant
Try It
Shipment Created
Triggers when a new shipment is created.
Trigger
Instant
Try It
Customer Address Updated
Triggers when a customer address is updated.
Trigger
Instant
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Order Status Updated
Triggers when an order status have changed.
Trigger
Instant
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- Email
  Required
- First Name
  Required
- Last Name
  Required
- Company
- Phone
- Registration IP Address
- Notes
- Tax Exempt Category
- Customer Group ID
- ID
- Force Password Reset
- New Password
- Accepts Product Review Abandoned Cart Emails
- Store Credit Amounts
- Origin Channel ID
- Channel IDs
- Name
- Value
Action
Write

- Name
- Type
  Required
- Sku
- Description
- Weight
  Required
- Width
- Depth
- Height
- Price
  Required
- Cost_price
- Retail_price
- Sale_price
- Map_price
- Tax_class_id
- Product_tax_code
- Categories
- Brand_id
- Inventory_level
- Inventory_warning_level
- Inventory_tracking
- Fixed_cost_shipping_price
- Is_free_shipping
- Is_visible
- Is_featured
- Related_products
- Warranty
- Bin_picking_number
- Layout_file
- Upc
- Search_keywords
- Availability_description
- Availability
- Gift_wrapping_options_type
- Gift_wrapping_options_list
- Sort_order
- Condition
- Is_condition_shown
- Order_quantity_minimum
- Order_quantity_maximum
- Page_title
- Meta_keywords
- Meta_description
- View_count
- Preorder_release_date
- Preorder_message
- Is_preorder_only
- Is_price_hidden
- Price_hidden_label
- Url
- Is_customized
- Open_graph_type
- Open_graph_title
- Open_graph_description
- Open_graph_use_meta_description
- Open_graph_use_product_name
- Open_graph_use_image
- Gtin
- Mpn
- Reviews_rating_sum
- Reviews_count
- Total_sold
- Custom Fields ID
- Custom Fields Name
  Required
- Custom Fields Value
  Required
- Bulk Pricing Rules ID
- Bulk Pricing Rules Quantity Min
- Bulk Pricing Rules Quantity Max
- Bulk Pricing Rules Type
- Bulk Pricing Rules Amount
- Images Image File
- Images Is Thumbnail?
- Images Sort order
- Images Description
- Images Image URL
- Images ID
- Images Product ID
- Images URL Zoom
- Images URL Standard
- Images URL thumbnail
- Images URL Tiny
- Images Date modified
- Videos Title
- Videos Description
- Videos Sort order
- Videos Type
- Videos Video ID
- Videos ID
- Videos Product ID
- Videos Length
- Variants Cost Price
- Variants Price
- Variants Sale Price
- Variants Retail Price
- Variants Weight
- Variants Width
- Variants Height
- Variants Depth
- Variants Is free shipping?
- Variants Fixed cost shipping price
- Variants Purchasing disabled
- Variants Purchasing disabled message
- Variants UPC
- Variants Inventory level
- Variants Inventory warning level
- Variants BIN Picking number
- Variants Product ID
- Variants SKU
Action
Write
- Email
  Required
- Company
- ID
- Customer Group
Action
Search
- Name
- Sku
- ID
Action
Search
- Name
- Company
- Customer ID
- First Name
  Required
- Last Name
  Required
- Address1
  Required
- Address2
- City
  Required
- State_or_province
  Required
- Postal_code
  Required
- Country_code
  Required
- Phone
- Address_type
- Customer_id
  Required
- ID
- Country
- Name
- Value
Action
Search or write
New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Scheduled
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Email
  Required
- Message
Action
Write
- Name
- Description
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- Status
  Required
Action
Write
- MainAccountId
  Required
Action
Search
- Name
Action
Search

- Filter by Channel ID
Trigger
Instant
Try It
Customer Address Created
Triggers when a new customer is created.
Trigger
Instant
Try It
- Filter by Category ID
Trigger
Instant
Try It
Customer Updated
Triggers when a customer is updated.
Trigger
Instant
Try It
- Filter by Channel ID
- Filter by Status ID
Trigger
Instant
Try It
- Title
  Required
- Url
- Body
  Required
- Is_published
- Meta_description
- Meta_keywords
- Author
- Thumbnail_path
- Tags
- Published_date
Action
Write
- First Name
  Required
- Last Name
  Required
- Company
- Address1
  Required
- Address2
- City
  Required
- State_or_province
  Required
- Postal_code
  Required
- Country_code
  Required
- Phone
- Address_type
- Customer_id
  Required
- ID
- Country
- Name
- Value
Action
Write
- Api_docs_info
- HTTP Method
  Required
- Url
- Query String Parameters
- Headers
- Additional Request Headers
- Body
  Required
Action
Write
- Name
- Company
- Customer ID
Action
Search
- Email
  Required
- Company
- ID
- Customer Group
- First Name
  Required
- Last Name
  Required
- Phone
- Registration IP Address
- Notes
- Tax Exempt Category
- Customer Group ID
- Force Password Reset
- New Password
- Accepts Product Review Abandoned Cart Emails
- Store Credit Amounts
- Origin Channel ID
- Channel IDs
- Name
- Value
Action
Search or write
- Name
- Sku
- ID
- Type
  Required
- Description
- Weight
  Required
- Width
- Depth
- Height
- Price
  Required
- Cost_price
- Retail_price
- Sale_price
- Map_price
- Tax_class_id
- Product_tax_code
- Categories
- Brand_id
- Inventory_level
- Inventory_warning_level
- Inventory_tracking
- Fixed_cost_shipping_price
- Is_free_shipping
- Is_visible
- Is_featured
- Related_products
- Warranty
- Bin_picking_number
- Layout_file
- Upc
- Search_keywords
- Availability_description
- Availability
- Gift_wrapping_options_type
- Gift_wrapping_options_list
- Sort_order
- Condition
- Is_condition_shown
- Order_quantity_minimum
- Order_quantity_maximum
- Page_title
- Meta_keywords
- Meta_description
- View_count
- Preorder_release_date
- Preorder_message
- Is_preorder_only
- Is_price_hidden
- Price_hidden_label
- Url
- Is_customized
- Open_graph_type
- Open_graph_title
- Open_graph_description
- Open_graph_use_meta_description
- Open_graph_use_product_name
- Open_graph_use_image
- Gtin
- Mpn
- Reviews_rating_sum
- Reviews_count
- Total_sold
- Custom Fields ID
- Custom Fields Name
  Required
- Custom Fields Value
  Required
- Bulk Pricing Rules ID
- Bulk Pricing Rules Quantity Min
- Bulk Pricing Rules Quantity Max
- Bulk Pricing Rules Type
- Bulk Pricing Rules Amount
- Images Image File
- Images Is Thumbnail?
- Images Sort order
- Images Description
- Images Image URL
- Images ID
- Images Product ID
- Images URL Zoom
- Images URL Standard
- Images URL thumbnail
- Images URL Tiny
- Images Date modified
- Videos Title
- Videos Description
- Videos Sort order
- Videos Type
- Videos Video ID
- Videos ID
- Videos Product ID
- Videos Length
- Variants Cost Price
- Variants Price
- Variants Sale Price
- Variants Retail Price
- Variants Weight
- Variants Width
- Variants Height
- Variants Depth
- Variants Is free shipping?
- Variants Fixed cost shipping price
- Variants Purchasing disabled
- Variants Purchasing disabled message
- Variants UPC
- Variants Inventory level
- Variants Inventory warning level
- Variants BIN Picking number
- Variants Product ID
- Variants SKU
Action
Search or write
- MainAccountId
  Required
- Managed Account
- Lead Form
  Required
Trigger
Scheduled
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Double_opt_message
- MainAccountId
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Name
- Timestamp
  Required
- Value
- Currency
Action
Write
- HTTP Method
  Required
- Url
- Query String Parameters
- Headers
- Additional Request Headers
- Body
  Required
Action
Write
- MainAccountId
  Required
Action
Search
- Name
- Description
- Message
Action
Search or write

Learn how to automate BigCommerce on the Zapier blog

Learn how to automate Google Ads on the Zapier blog

About BigCommerce

BigCommerce is an e-commerce platform that provides an all-encompassing solution for a business' online store. If you're trying to sell physical goods online, you'll want to check out Bigcommerce.

Help

Related categories

eCommerce

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About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Help

Related categories

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Facebook Lead Ads

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Ads & Conversion

Integrate BigCommerce with Google Ads to automate your work

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Select a trigger from BigCommerce

Setup an action from Google Ads

That’s it! You just connected BigCommerce to Google Ads

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Set up your first integration

Add Contact to Customer List With Email in Google Ads for New Customer in BigCommerce

Add Contact to Customer List With Email in Google Ads for New Order in BigCommerce

Create Google Ads contacts from new BigCommerce customers

Add new BigCommerce customers to your Google Ads contact list

Send Offline Conversion to Google Ads for New Customer in BigCommerce

Add Contact to Customer List With Email in Google Ads for New Customer in BigCommerce

Add Contact to Customer List With Email in Google Ads for New Order in BigCommerce

Create Google Ads contacts from new BigCommerce customers

Add new BigCommerce customers to your Google Ads contact list

Send Offline Conversion to Google Ads for New Customer in BigCommerce

Make work flow with AI

Connect BigCommerce and Google Ads to integrate crucial parts of your business

Automate your lead management and improve conversions

Create more impactful campaigns with automation

Provide world-class support with a little help from automation

Automate your way to actionable, up-to-date data

Resolve incidents faster with automation

Connect BigCommerce and Google Ads to unlock the power of automation

Supported triggers and actions

Learn how to automate BigCommerce on the Zapier blog

Turn first-time purchasers into repeat customers with BigCommerce

Learn how to automate Google Ads on the Zapier blog

Track offline conversions in Google Ads with Zapier

5 ways to automate Google Ads with Zapier

Connect BigCommerce to Google Ads on the world's largest no-code automation platform