Integrate BigCommerce with Google Ads to automate your work

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2. Choose an Action
The event an automation performs after it's triggered
Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate BigCommerce with Google Ads - no code necessary. See how you can get setup in minutes.

Select a trigger from BigCommerce

A trigger is an event that starts your Zap and runs the workflow. For example, with BigCommerce, a trigger could be "Abandoned Cart."
A trigger is the event that kicks off your automated workflow.

Setup an action from Google Ads

An action is what takes place after the automation is triggered. For example, with Google Ads, the action could be "Add Contact to Customer List With Email."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected BigCommerce to Google Ads

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.
Triggers and actions are the main components of every automated workflow.

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Make work flow with AI

Level up your BigCommerce to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about BigCommerce + Google Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with BigCommerce and Google Ads

How do I connect BigCommerce with Google Ads using Zapier?

To connect BigCommerce with Google Ads via Zapier, you need to create a Zap where BigCommerce is the trigger app and Google Ads is the action app. This involves selecting specific triggers in BigCommerce, such as a 'New Order' or 'Updated Product', and corresponding actions in Google Ads like 'Add User to Remarketing List' or 'Update Ad Group'. After setting these up, authenticate both accounts in Zapier and test the integration.

What are some common triggers available for BigCommerce when integrating with Google Ads?

When integrating BigCommerce with Google Ads on our platform, some common triggers include 'New Order', 'New Customer', 'Product Updated', and 'Customer Added to a List'. Each of these can initiate various actions in your linked Google Ads account.

Can I automate ad updates based on my inventory in BigCommerce?

Yes, by setting your trigger event as 'Product Updated' in BigCommerce, you can automatically update ads or pause campaigns for out-of-stock items in Google Ads. The integration requires configuring specific actions within your Zap setup.

Are there specific prerequisites before setting up the integration?

Before setting up this integration, ensure both your BigCommerce and Google Ads accounts are active and have the necessary permissions. In addition, you'll need to have admin access on both platforms to complete the authentication process within our system.

Is it possible to customize the data shared from BigCommerce to Google Ads?

You can customize data by applying filters and field mapping during the setup of your Zap. This allows precise control over what data passes through from BigCommerce's triggers (like order details) to actions taken in Google Ads (such as adjusting ad spend or targeting).

How can I track customers who failed to complete their purchase on my store through ads?

By using a trigger like 'Abandoned Cart' from BigCommerce within our platform, you can automatically add those potential customers to a remarketing list in Google Ads. This sync helps retarget them effectively via ads.

Can I test my integration settings before they go live?

Absolutely. During the Zap creation process between BigCommerce and Google Ads, we offer testing steps that simulate real operations without affecting actual data. These trials ensure all triggers and actions work as expected before activation.

Connect BigCommerce and Google Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect BigCommerce and Google Ads to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Filter by Channel ID
    Trigger
    Instant
    Try It
  • BigCommerce triggers, actions, and search
    Customer Created

    Triggers when an new customer is created.

    Trigger
    Instant
    Try It
    • Filter by Channel ID
    • Filter by Status ID
    Trigger
    Instant
    Try It
  • BigCommerce triggers, actions, and search
    Shipment Created

    Triggers when a new shipment is created.

    Trigger
    Instant
    Try It
    • Filter by Channel ID
    Trigger
    Instant
    Try It
  • BigCommerce triggers, actions, and search
    Customer Address Created

    Triggers when a new customer is created.

    Trigger
    Instant
    Try It
    • Filter by Category ID
    Trigger
    Instant
    Try It
  • BigCommerce triggers, actions, and search
    Customer Updated

    Triggers when a customer is updated.

    Trigger
    Instant
    Try It

Learn how to automate BigCommerce on the Zapier blog

Learn how to automate Google Ads on the Zapier blog

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About BigCommerce
BigCommerce is an e-commerce platform that provides an all-encompassing solution for a business' online store. If you're trying to sell physical goods online, you'll want to check out Bigcommerce.
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    About Google Ads
    Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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