Connect Bitrix24 CRM and Facebook Conversions to unlock the power of automation

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How Zapier works

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Select a trigger from Bitrix24 CRM

A trigger is an event that starts your Zap and runs the workflow. For example, with Bitrix24 CRM, a trigger could be "Company Trigger."
A trigger is the event that kicks off your automated workflow.

Setup an action from Facebook Conversions

An action is what takes place after the automation is triggered. For example, with Facebook Conversions, the action could be "Send Funnel Event."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Bitrix24 CRM to Facebook Conversions

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Bitrix24 CRM to Facebook Conversions integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Bitrix24 CRM + Facebook Conversions integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Bitrix24 CRM and Facebook Conversions

How can I connect Bitrix24 CRM with Facebook Conversions using your platform?

To connect Bitrix24 CRM with Facebook Conversions, you need to set up a 'Zap'. Begin by selecting Bitrix24 as your trigger app and choose an appropriate trigger event, such as 'New Lead'. Then, set Facebook Conversions as the action app and specify an action like 'Send Conversion Data.' This setup allows us to automatically send lead data to Facebook whenever a new lead is created in Bitrix24.

What are the required fields needed for the integration between Bitrix24 CRM and Facebook Conversions?

In order for our platform to complete the integration between Bitrix24 CRM and Facebook Conversions, you will typically need access permissions for both platforms. Essential fields from Bitrix24 might include lead ID, contact information, or any field mapped during setup. For Facebook Conversions, you'll require required fields like conversion event name and pixel ID.

Are there any limitations on the triggers available for Bitrix24 CRM with this integration?

Currently, our platform supports several triggers from Bitrix24 like 'New Lead', 'Updated Deal', and 'New Contact'. However, custom field changes might not be supported as triggers due to API restrictions. Always check our updated list of triggers within your account.

What actions can I automate on Facebook Conversions when integrated with Bitrix24?

When integrating with Bitrix24 via our platform, you can automate actions such as sending conversion data or creating custom audiences based upon specific events triggered in your CRM. It helps streamline marketing efforts without manual uploads of audience lists.

How do I troubleshoot if the integration between Bitrix24 and Facebook stops working suddenly?

First, verify that both accounts are correctly connected by checking their respective settings in your account. Ensure that API keys or OAuth tokens have not expired. Also check if there were any changes in permissions or if updates on either platform could have affected data synchronization.

Can I filter which leads get sent from my Bitrix24 CRM to Facebook Conversions?

Yes, during setup you have options to configure filters through our platform based on specific criteria such as lead source, status updates or certain field values in your Bitrix24 account before sending them over to Facebook Conversions.

Does this integration support batch processing of leads from Bitrix24?

Currently, our system processes each trigger event individually rather than in batches. This means every qualifying event will be sent immediately as it occurs in real-time rather than holding multiple events before sending them together.

Connect Bitrix24 CRM and Facebook Conversions to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Event
      Required
    Trigger
    Instant
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    • Event
      Required
    Trigger
    Instant
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    • Event
      Required
    Trigger
    Instant
    Try It
    • Autoload fields
    • Action
      Required
    Action
    Write
    • Event
      Required
    Trigger
    Instant
    Try It
    • Event
      Required
    Trigger
    Instant
    Try It
    • Event
      Required
    • Entity Type Id
      Required
    Trigger
    Instant
    Try It
    • Autoload fields
    • Action
      Required
    Action
    Write

Learn how to automate Bitrix24 CRM on the Zapier blog

Learn how to automate Facebook Conversions on the Zapier blog

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About Bitrix24 CRM
Bitrix24 is a free CRM, project management and collaboration platform used by 10 million teams and available in 18 different languages.
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    About Facebook Conversions
    Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
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