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How Zapier works

Zapier makes it easy to integrate HubSpot with Customer.io - no code necessary. See how you can get setup in minutes.

Select a trigger from HubSpot

A trigger is an event that starts your Zap and runs the workflow. For example, with HubSpot, a trigger could be "New Company."
A trigger is the event that kicks off your automated workflow.

Setup an action from Customer.io

An action is what takes place after the automation is triggered. For example, with Customer.io, the action could be "Create or Update a Person."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected HubSpot to Customer.io

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your HubSpot to Customer.io integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about HubSpot + Customer.io integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and Customer.io

What are the basic steps to integrate HubSpot with Customer.io?

To integrate HubSpot with Customer.io, begin by setting up triggers in HubSpot such as new contact creation or lifecycle stage updates. These will initiate actions in Customer.io, like sending a campaign or updating customer profiles. Ensure you authenticate both applications within our platform for seamless data flow.

Can I use custom properties from HubSpot as triggers in Customer.io campaigns?

Yes, you can utilize custom properties from HubSpot as triggers for specific actions in Customer.io campaigns. Make sure those properties are mapped appropriately when setting up your triggers so they sync effectively between both platforms.

Is it possible to update contacts automatically in Customer.io based on changes in HubSpot?

Absolutely! You can set up automation where any updates to contact information in HubSpot will reflect immediately in Customer.io through predefined actions and syncing rules.

How do we manage duplicate contacts when integrating these two platforms?

We handle duplicate contacts by using unique identifiers such as email addresses or custom IDs. When setting up the integration, configure these identifiers to ensure that each contact is unique across both platforms, thus avoiding duplication issues.

Are there any limitations on the types of data that can be synced between HubSpot and Customer.io?

While most standard fields and some custom fields can be synced between HubSpot and Customer.io, there might be restrictions on highly customized data types depending on field compatibility. Check our detailed documentation for specific limitations.

What happens if a sync operation fails during integration?

If a sync operation fails, our system logs the error and provides detailed insights into what caused the failure. You'll receive notifications about any issues so you can troubleshoot them promptly.

How often does data sync occur between HubSpot and Customer.io using this integration?

Data synchronization frequency depends on how triggers are configured within your integration setup. Real-time syncing occurs with certain trigger events, while periodic syncing may depend on scheduled times you've set.

Connect HubSpot and Customer.io to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Note
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    • Property Name
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    Instant
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    • Event Type
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Learn how to automate HubSpot on the Zapier blog

Learn how to automate Customer.io on the Zapier blog

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About HubSpot
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