Integrate Microsoft Excel with Google Ads to automate your work

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2. Choose an Action
The event an automation performs after it's triggered
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Zapier makes it easy to integrate Microsoft Excel with Google Ads - no code necessary. See how you can get setup in minutes.

Select a trigger from Microsoft Excel

A trigger is an event that starts your Zap and runs the workflow. For example, with Microsoft Excel, a trigger could be "New Row."
A trigger is the event that kicks off your automated workflow.

Setup an action from Google Ads

An action is what takes place after the automation is triggered. For example, with Google Ads, the action could be "Add Contact to Customer List With Email."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Microsoft Excel to Google Ads

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Microsoft Excel to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Microsoft Excel + Google Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Microsoft Excel and Google Ads

How can I set up integration between Microsoft Excel and Google Ads?

You can integrate Microsoft Excel with Google Ads through our platform by setting up a trigger and an action. First, create a trigger in Excel whenever a specific event occurs, such as when data is updated. Then, establish an action in Google Ads to automatically use this updated data for campaigns. Our step-by-step guide can help streamline this process.

What types of triggers are available for Microsoft Excel when integrating with Google Ads?

Triggers in Microsoft Excel could be events like new spreadsheet rows being added, existing rows being updated, or specific cells reaching a certain value. Once these triggers are configured, they can initiate actions in Google Ads like uploading new customer lists or updating bid strategies.

Can I update Google Ads campaigns directly from my Excel spreadsheet?

Yes, you can update your Google Ads campaigns directly from an Excel spreadsheet by setting up a trigger for changes in the sheet and linking it to the corresponding action in Google Ads. This means any updates like budget changes or keyword adjustments in your spreadsheet can reflect instantly on your campaigns.

Is it possible to automate reporting from Google Ads into an Excel file?

Automating reporting from Google Ads into an Excel file is possible by setting up a regular trigger that pulls data from your ad account and records it into specified sheets within the workbook at defined intervals.

Can we sync customer lists from Microsoft Excel to Google Ads?

Yes, we offer functionality that allows you to sync your customer lists from Microsoft Excel directly to Google Ads. By using specific row updates as triggers, you ensure that any changes made include modifications or new entries added to your customer list.

What should I do if my data isn't syncing correctly between Microsoft Excel and Google Ads?

If there’s trouble with syncing data between Microsoft Excel and Google Ads, check that the triggers set up for changes in the spreadsheet align with intended actions within your ad account. Errors often occur due to mismatch triggers or incorrect configurations.

How secure is the integration between Microsoft Excel and Google Ads through us?

We prioritize security by ensuring all data exchanged during integration is encrypted following industry standards. Additionally, we only access necessary permissions while maintaining transparency about our processes throughout setup.

Connect Microsoft Excel and Google Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Microsoft Excel and Google Ads to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Storage_source
    • Folder
    • Spreadsheet
      Required
    • Worksheet
      Required
    Trigger
    Scheduled
    Try It
    • Storage_source
    • Folder
    • Spreadsheet
      Required
    Trigger
    Scheduled
    Try It
    • Storage_source
    • Folder
    • Spreadsheet
      Required
    • Worksheet
      Required
    Action
    Write
    • Storage_source
    • Folder
    • Spreadsheet
      Required
    • Worksheet
      Required
    • Table
      Required
    Action
    Write
    • Storage_source
    • Folder
    • Spreadsheet
      Required
    • Worksheet
      Required
    • Table
      Required
    Trigger
    Scheduled
    Try It
    • Storage_source
    • Folder
    • Spreadsheet
      Required
    • Worksheet
      Required
    • Trigger Column
    Trigger
    Scheduled
    Try It
    • Storage_source
    • Folder
    • Spreadsheet
      Required
    • Worksheet
      Required
    Action
    Write
    • Storage_source
    • Folder
    • Title
      Required
    • Column Headers
    • Zap_step_id
    Action
    Write

Learn how to automate Microsoft Excel on the Zapier blog

Learn how to automate Google Ads on the Zapier blog

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About Microsoft Excel
Microsoft's Excel is a spreadsheet application used by millions of users across the world. It is part of the Office ecosystem and is considered the industry standard for spreadsheets. Only files on OneDrive for Business (available with Office 365 and Sharepoint server) are supported at this time with Zapier.
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    About Google Ads
    Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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