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Connect WhatConverts and Facebook Conversions to unlock the power of automation

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Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate WhatConverts with Facebook Conversions - no code necessary. See how you can get setup in minutes.

Select a trigger from WhatConverts

A trigger is an event that starts your Zap and runs the workflow. For example, with WhatConverts, a trigger could be "New Lead."
A trigger is the event that kicks off your automated workflow.

Setup an action from Facebook Conversions

An action is what takes place after the automation is triggered. For example, with Facebook Conversions, the action could be "Send Funnel Event."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected WhatConverts to Facebook Conversions

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.
Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your WhatConverts to Facebook Conversions integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Learn about AI automation
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Connect WhatConverts and Facebook Conversions to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Lead Type
    • Phone Calls (Completed)
      Required
    • Phone Calls (Modified)
      Required
    • Phone Calls (In Progress)
      Required
    • Text Messages
      Required
    • Web Forms
      Required
    • E-Commerce Transactions
      Required
    • Custom Events
      Required
    • Chats (Completed)
      Required
    • Chats (In Progress)
      Required
    • Emails
      Required
    • Appointment
      Required
    • Other
      Required
    • Profile
      Required
    Trigger
    Instant
    Try It
    • Profile
      Required
    • Account
    • Lead Type
    • Lead Status
    • Start Date
    • End Date
    • Quotable
    • Quote Value
    • Sales Value
    • Spam
    • Duplicate
    • Lead Source
    • Lead Medium
    • Lead Campaign
    • Lead Content
    • Lead Keyword
    Action
    Write
    • Lead ID
      Required
    • Quotable
    • Quote Value
    • Sales Value
    • Lead Page
    • Additional Fields
    Action
    Write
    • Profile
      Required
    • Lead ID
      Required
    • Lead Type
    • Lead Status
    • Start Date
    • End Date
    • Quotable
    • Quote Value
    • Sales Value
    • Caller Number
    • Email Address
    • User ID
    • Spam
    • Duplicate
    • Lead Source
    • Lead Medium
    • Lead Campaign
    • Lead Content
    • Lead Keyword
    • Send Notification
    • Date & Time
    • WC Client Current
    • IP Address
    • Phone Number
    • Gclid
    • Msclkid
    • Lead Page
    • Landing Page
    • Operating System
    • Browser
    • Device Type
    • Device Make
    • Sender Name
    • Email Subject
    • Email Message
    • Form Name
    • Tracking Number Name
    • Tracking Number
    • Destination Number
    • Caller Name
    • Call Duration in Seconds
    • City
    • Zip
    • State
    • Country
    • Answer Status
    • Line Type
    • Call Transcription
    • Voicemail Transcription
    • Message
    • Event Category
    • Event Action
    • Event Label
    • Transaction ID
    • Transaction Tax
    • Transaction Shipping
    • Additional Fields
    Action
    Search or write
    • Lead Type
    • Phone Calls (Completed)
      Required
    • Phone Calls (Modified)
      Required
    • Phone Calls (In Progress)
      Required
    • Text Messages
      Required
    • Web Forms
      Required
    • E-Commerce Transactions
      Required
    • Custom Events
      Required
    • Chats (Completed)
      Required
    • Chats (In Progress)
      Required
    • Emails
      Required
    • Appointment
      Required
    • Other
      Required
    • Profile
      Required
    Trigger
    Instant
    Try It
    • Lead Type
    • Send Notification
    • Profile
      Required
    • Date & Time
    • Quotable
    • Quote Value
    • Sales Value
    • WC Client Current
    • Lead Source
    • Lead Medium
    • Lead Campaign
    • Lead Content
    • Lead Keyword
    • IP Address
    • Email Address
    • Phone Number
    • User ID
    • Gclid
    • Msclkid
    • Lead Page
    • Landing Page
    • Operating System
    • Browser
    • Device Type
    • Device Make
    • Sender Name
    • Email Subject
    • Email Message
    • Form Name
    • Tracking Number Name
    • Tracking Number
    • Destination Number
    • Caller Number
    • Caller Name
    • Call Duration in Seconds
    • City
    • Zip
    • State
    • Country
    • Answer Status
    • Line Type
    • Call Transcription
    • Voicemail Transcription
    • Message
    • Event Category
    • Event Action
    • Event Label
    • Transaction ID
    • Transaction Tax
    • Transaction Shipping
    • Additional Fields
    Action
    Write
    • Profile
      Required
    • Lead ID
      Required
    • Lead Type
    • Lead Status
    • Start Date
    • End Date
    • Quotable
    • Quote Value
    • Sales Value
    • Caller Number
    • Email Address
    • User ID
    • Spam
    • Duplicate
    • Lead Source
    • Lead Medium
    • Lead Campaign
    • Lead Content
    • Lead Keyword
    Action
    Search
  • Facebook Conversions triggers, actions, and search
    Send Funnel Event

    Publish lead updates from your funnel.

    Action
    Write

Learn how to automate Facebook Conversions on the Zapier blog

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About WhatConverts
WhatConverts tracks what marketing channels generate conversions from phone calls, web forms, chat, and more.
Learn moreLearn more
Related categories
CRM (Customer Relationship Management)
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    facebook-conversions logo
    facebook-conversions logo
    About Facebook Conversions
    Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
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    Related categories
    Ads & ConversionFacebook

    Connect WhatConverts to Facebook Conversions on the world's largest no-code automation platform

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