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How Zapier works

Zapier makes it easy to integrate Formidable Forms with HubSpot - no code necessary. See how you can get setup in minutes.

Select a trigger from Formidable Forms

A trigger is an event that starts your Zap and runs the workflow. For example, with Formidable Forms, a trigger could be "Delete Entry."
A trigger is the event that kicks off your automated workflow.

Setup an action from HubSpot

An action is what takes place after the automation is triggered. For example, with HubSpot, the action could be "Add Contact to List."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Formidable Forms to HubSpot

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Formidable Forms to HubSpot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Formidable Forms + HubSpot integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Formidable Forms and HubSpot

How do I connect Formidable Forms to HubSpot?

To connect Formidable Forms to HubSpot, use an integration platform where you can select Formidable Forms as the trigger app and HubSpot as the action app. You'll need to authenticate both accounts and then set up a workflow to map your form fields to corresponding fields in HubSpot.

What triggers are supported when using Formidable Forms with HubSpot?

When integrating Formidable Forms with HubSpot, the primary trigger is when a new form entry is submitted in Formidable Forms. This submission automatically initiates any workflows you've configured to pass data into HubSpot.

Can I update existing contacts in HubSpot with data from Formidable Forms?

Yes, by setting an action step in your integration workflow, you can update existing contacts in HubSpot. This requires mapping form fields from Formidable Forms to match the contact fields within your HubSpot account.

Is it possible to create deals in HubSpot using form submissions from Formidable Forms?

Absolutely. You can set an action where a new deal is created in HubSpot whenever there's a matching form submission in Formidable Forms. Ensure your workflow includes mapping necessary form data like deal stage or value.

How do I handle duplicate entries when integrating Formidable Forms with HubSpot?

We recommend adding filters and conditions that check for existing entries before creating new records in HubSpot. This can help manage duplicates effectively by only creating or updating specific information based on pre-set criteria.

What field types are most commonly mapped from Formidable Forms to HubSpot?

The most commonly mapped field types include name, email address, phone number, job title, and company name. Ensure these mappings are consistent across both platforms for accurate data transfer.

Can I trigger automated emails from HubSpot based on a submitted form in Formidable Forms?

Yes, once your integration is set up and a form submission occurs, it can serve as a trigger for automated workflows within HubSpot such as sending confirmation or follow-up emails depending on your settings.

Connect Formidable Forms and HubSpot to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Learn how to automate Formidable Forms on the Zapier blog

Learn how to automate HubSpot on the Zapier blog

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About Formidable Forms
Formidable Forms is a WordPress plugin that helps you create beautiful drag and drop forms with custom styling. You and your visitors can submit and edit entries and posts from the front-end of your site. When you have data, display it with graphs and custom views.
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