Integrate Google Ads with HubSpot to automate your work
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Frequently Asked Questions about Google Ads + HubSpot integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and HubSpot
How do I start integrating Google Ads with HubSpot?
To initiate integration, you'll need to navigate to your HubSpot account settings and find the 'Integrations' section. From there, link your Google Ads account by following our guided prompts that ensure synchronization of both platforms. Make sure you have admin access for both accounts.
Can I automate lead creation in HubSpot from Google Ads interactions?
Yes, you can automate lead creation using triggers such as 'New lead form response in Google Ads,' which automatically creates a contact in HubSpot. Our integration lets you map form fields directly to HubSpot properties.
Is it possible to track ad performance within my HubSpot dashboard?
Certainly! Once integrated, Google Ads data feeds into your HubSpot reports. You can use our built-in analytics tools to monitor click-through rates, conversion rates, and other key performance metrics right from your dashboard.
What triggers are available for managing contacts between the two platforms?
We provide a variety of triggers such as 'New lead in Google Ads' or 'Updated contact in HubSpot', allowing seamless updating or creation of new contacts based on specific actions taken within either platform.
How do I set up automated workflows using this integration?
In HubSpot, head over to the 'Automation' tab and select 'Workflows.' With the integration active, use triggers like ‘New conversion event in Google Ads’ to start workflows that nurture leads through personalized email sequences or other marketing activities.
Does the integration allow for retargeting ad campaigns based on contact list updates?
Absolutely, when there's an update in your contact lists within HubSpot—like a change in lifecycle stage—it can trigger a retargeting campaign setup on Google Ads automatically. Just ensure you've configured these lists as audiences within your ads manager.
What actions can be automated with this integration besides lead creation?
Apart from lead creation, you can automate actions such as updating lead statuses in CRM based on conversions, triggering specific email campaigns upon ad interaction, or even pausing campaigns when certain targets are met in your HubSpot deal stages.
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Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Campaign
Triggers whenever a new campaign is created in Google Ads.
Try It - MainAccountIdRequired
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
- NameRequired
- Description
- Message
- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
- MainAccountIdRequired
- Managed Account
- Lead FormRequired
Try It- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
- MainAccountIdRequired
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
- Double_opt_message
- MainAccountIdRequired
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier SourceRequired
- NameRequired
- TimestampRequired
- Value
- Currency