Integrate Google Ads with Zoho CRM to automate your work

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1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

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Zapier makes it easy to integrate Google Ads with Zoho CRM - no code necessary. See how you can get setup in minutes.

Select a trigger from Google Ads

A trigger is an event that starts your Zap and runs the workflow. For example, with Google Ads, a trigger could be "New Campaign."

A trigger is the event that kicks off your automated workflow.

Setup an action from Zoho CRM

An action is what takes place after the automation is triggered. For example, with Zoho CRM, the action could be "Add Attachment."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Google Ads to Zoho CRM

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Triggers and actions are the main components of every automated workflow.

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Set up your first integration

Quickly connect Google Ads to Zoho CRM with a Zapier template.

Our most popular template

Create or update module entries in Zoho CRM for new Google Ads leads
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Google Ads + Zoho CRM
Add new Zoho CRM contacts to Google Ads Custom Lists
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Zoho CRM + Google Ads
Add new Zoho CRM leads to Google Ads Custom Lists
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Zoho CRM + Google Ads
Send Offline Conversion to Google Ads for New/Updated Module Entry in Zoho CRM
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Zoho CRM + Google Ads
Send Offline Conversion to Google Ads for New Lead in Zoho CRM
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Zoho CRM + Google Ads
Send Offline Conversion to Google Ads for New Module Entry in Zoho CRM
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Zoho CRM + Google Ads

Create or update module entries in Zoho CRM for new Google Ads leads

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Google Ads + Zoho CRM

Add new Zoho CRM contacts to Google Ads Custom Lists

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Zoho CRM + Google Ads

Add new Zoho CRM leads to Google Ads Custom Lists

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Zoho CRM + Google Ads

Send Offline Conversion to Google Ads for New/Updated Module Entry in Zoho CRM

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Zoho CRM + Google Ads

Send Offline Conversion to Google Ads for New Lead in Zoho CRM

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Zoho CRM + Google Ads

Send Offline Conversion to Google Ads for New Module Entry in Zoho CRM

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Zoho CRM + Google Ads

Send Offline Conversion to Google Ads for New or Updated Lead in Zoho CRM
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Zoho CRM + Google Ads
Add new Zoho CRM leads to Google Ads Customer Lists
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Zoho CRM + Google Ads

Make work flow with AI

Level up your Google Ads to Zoho CRM integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Frequently Asked Questions about Google Ads + Zoho CRM integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Zoho CRM

How does the integration between Google Ads and Zoho CRM work?

The integration connects Google Ads and Zoho CRM to automatically sync data. For instance, when a new lead is generated via Google Ads, it can be automatically added to Zoho CRM as a new contact through our triggers and actions.

Can I track conversions from Google Ads in Zoho CRM?

Yes, the integration allows you to track conversions by using triggers set in Google Ads that create corresponding records in Zoho CRM. This helps in monitoring the success of ad campaigns directly within your CRM.

What types of data can be synced between Google Ads and Zoho CRM?

You can sync various types of data including leads, contacts, conversion metrics, and campaign performance details. Our tool uses specific triggers and actions to ensure the right data flows seamlessly.

Is it possible to update Zoho CRM contacts based on changes in Google Ads campaigns?

Yes, it is possible. For example, if there's an update on a lead status or detail change in Google Ads, actions can be set up to reflect those updates automatically in Zoho CRM contacts.

Do we support custom field mapping between Google Ads and Zoho CRM?

We support custom field mapping so that specific data from Google Ads can populate designated fields in Zoho CRM. You can configure these mappings during your integration setup process.

What happens if there is a disconnect between Google Ads and Zoho CRM synchronization?

If there is a disconnect or error in synchronization, our system alerts you immediately so that you can address the issue. Logs are also available for checking detailed error messages.

Are there any prerequisites before integrating Google Ads with Zoho CRM using our tool?

Before integration, ensure both apps are set up correctly with appropriate permissions granted for data access. It's also essential that API access settings are configured for smooth operation of triggers and actions.

Connect Google Ads and Zoho CRM to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Google Ads and Zoho CRM to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Scheduled
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- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Email
  Required
- Message
Action
Write
- Name
  Required
- Description
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- Status
  Required
Action
Write

- MainAccountId
  Required
Action
Search
- Name
  Required
Action
Search

New Contact
Triggers when a new contact is created. If you are on a paid plan for the Zoho CRM then it is advisable to use New Module Entry (Instant) trigger.
Trigger
Scheduled
Try It
- Module
  Required
Trigger
Instant
Try It
New or Updated Lead
Triggers when a new lead is added or modified in Zoho. If you are on a paid plan for the Zoho CRM then it is advisable to use New/Updated Module Entry (Instant) trigger.
Trigger
Scheduled
Try It
New User
Triggers when a new active user is added to your Zoho CRM account.
Trigger
Scheduled
Try It
- Module
  Required
- Entry ID
  Required
- File name
- Attchment File
  Required
Action
Write
- Lead
  Required
- Notify lead owner
- Notify new entity owner
- Account ID
- Overwrite
- Contact ID
- Assign to
Action
Write
- Module
  Required
- Layout
  Required
- Entry ID
  Required
- Trigger
Action
Write
- Module
  Required
- Layout
  Required
- Trigger
- duplicate check fields
Action
Write
- Module
  Required
- Field name
  Required
- Value
- Optional_copy
- Field name 2
- Value 2
Action
Search
- Module
  Required
- Field name
  Required
- Value
- Optional_copy
- Field name 2
- Value 2
- Layout
  Required
- Trigger
Action
Search or write

- MainAccountId
  Required
- Managed Account
- Lead Form
  Required
Trigger
Scheduled
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Double_opt_message
- MainAccountId
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Name
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- MainAccountId
  Required
Action
Search
- Name
  Required
- Description
- Message
Action
Search or write
New Lead
Triggers when a new lead is created. If you are on a paid plan for the Zoho CRM then it is advisable to use New Module Entry (Instant) trigger.
Trigger
Scheduled
Try It
New or Updated Contact
Triggers when a new contact is added or modified in Zoho. If you are on a paid plan for the Zoho CRM then it is advisable to use New/Updated Module Entry (Instant) trigger.
Trigger
Scheduled
Try It
- Module
  Required
Trigger
Instant
Try It
- Module
  Required
Trigger
Instant
Try It
- Module
  Required
- Entry ID
  Required
- Tags
  Required
Action
Write
- Module
  Required
- Layout
  Required
- Trigger
Action
Write
- Module
  Required
- Entry ID
  Required
- Related_Module
  Required
- Related Entry ID
  Required
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Module
  Required
- Field name
  Required
- Value
- Optional_copy
- Field name 2
- Value 2
Action
Search

Learn how to automate Google Ads on the Zapier blog

Learn how to automate Zoho CRM on the Zapier blog

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

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