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Connect Google Forms and Facebook Conversions to unlock the power of automation

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How Zapier works

Zapier makes it easy to integrate Google Forms with Facebook Conversions - no code necessary. See how you can get setup in minutes.

Select a trigger from Google Forms

A trigger is an event that starts your Zap and runs the workflow. For example, with Google Forms, a trigger could be "New Form Response."
A trigger is the event that kicks off your automated workflow.

Setup an action from Facebook Conversions

An action is what takes place after the automation is triggered. For example, with Facebook Conversions, the action could be "Send Funnel Event."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Google Forms to Facebook Conversions

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Google Forms to Facebook Conversions integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Google Forms + Facebook Conversions integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Forms and Facebook Conversions

How can I use Google Forms to trigger Facebook Conversions?

With our integration, you can set up a trigger based on form submissions in Google Forms. Each time a form is submitted, it can initiate an action to log a conversion event in Facebook, helping track how entries relate to your campaigns.

What types of actions can be triggered in Facebook Conversions using Google Forms?

Actions such as logging purchase events, lead generation events, or custom conversion tracking can be triggered by Google Form submissions. This means whenever someone submits a form, these specified actions can automatically reflect in your Facebook conversion metrics.

Do I need technical skills to integrate Google Forms with Facebook Conversions?

No technical skills are necessary. Our platform provides an easy-to-use interface for setting up triggers and actions between Google Forms and Facebook Conversions without requiring any coding knowledge.

Is it possible to filter which Google Form responses trigger Facebook Conversions?

Yes, by customizing the workflow conditions, you can specify which form responses should result in a trigger for Facebook Conversions. For instance, you may choose only submissions with specific answers or containing certain keywords to proceed with conversion tracking.

Can I log different types of conversion events from different forms?

Absolutely! You can establish distinct workflows for each of your forms. This allows different conversions events based on varied form entries and conditions specific to each form's purpose.

How frequently does the integration sync data between Google Forms and Facebook Conversions?

Data synchronization occurs almost instantaneously once a form is submitted. The delay might differ slightly depending on network conditions but typically remains minimal ensuring timely updates on Facebook Conversion statistics.

Are there limits on the number of triggers or actions I can set up?

While we strive to support as many automation rules as needed by users, certain plan limits might apply regarding the total number of active Zaps or task allocations per month. Reviewing your current plan specifications will provide exact limitations if any.

Connect Google Forms and Facebook Conversions to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Form
      Required
    Trigger
    Instant
    Try It
    • Api_docs_info
    • Stop on error
      Required
    • HTTP Method
      Required
    • URL
      Required
    • Query string parameters
    • Additional request headers
    • Body
    Action
    Write
  • Facebook Conversions triggers, actions, and search
    Send Lead Event

    Publish lead events to Conversions API

    Action
    Write
  • Facebook Conversions triggers, actions, and search
    Send Purchase Event

    Publish purchase events to Conversions API

    Action
    Write
    • Form
      Required
    Trigger
    Instant
    Try It
  • Facebook Conversions triggers, actions, and search
    Send Funnel Event

    Publish lead updates from your funnel.

    Action
    Write
  • Facebook Conversions triggers, actions, and search
    Send Other Event

    Publish other events to Conversions API

    Action
    Write

Learn how to automate Google Forms on the Zapier blog

Learn how to automate Facebook Conversions on the Zapier blog

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About Google Forms
Google Forms is an easy way to collect data from the web with a simple UI and powerful editor. Works hand-in-hand with Google Sheets!
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    About Facebook Conversions
    Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
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    Connect Google Forms to Facebook Conversions on the world's largest no-code automation platform

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