Connect GoTo Webinar and Salesforce to unlock the power of automation

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Quickly connect GoTo Webinar to Salesforce with a Zapier template.

Our most popular template

Add new GoTo Webinar registrants to Salesforce as leads
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GoTo Webinar + Salesforce
Create registrants in GoTo Webinar for updated records in Salesforce
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Salesforce + GoTo Webinar
Create GoTo Webinar registrants from updated Salesforce records
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Salesforce + GoTo Webinar
Add new GoTo Webinar registrants as leads in Salesforce
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GoTo Webinar + Salesforce
Add new GoTo Webinar registrants to Salesforce campaigns as leads
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GoTo Webinar + Salesforce
Create Salesforce records for new upcoming GoTo Webinar webinars
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GoTo Webinar + Salesforce

Add new GoTo Webinar registrants to Salesforce as leads

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GoTo Webinar + Salesforce

Create registrants in GoTo Webinar for updated records in Salesforce

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Salesforce + GoTo Webinar

Create GoTo Webinar registrants from updated Salesforce records

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Salesforce + GoTo Webinar

Add new GoTo Webinar registrants as leads in Salesforce

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GoTo Webinar + Salesforce

Add new GoTo Webinar registrants to Salesforce campaigns as leads

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GoTo Webinar + Salesforce

Create Salesforce records for new upcoming GoTo Webinar webinars

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GoTo Webinar + Salesforce

Add new GoTo Webinar registrants to Salesforce campaigns automatically
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GoTo Webinar + Salesforce

How Zapier works

Zapier makes it easy to integrate GoTo Webinar with Salesforce - no code necessary. See how you can get setup in minutes.

Select a trigger from GoTo Webinar

A trigger is an event that starts your Zap and runs the workflow. For example, with GoTo Webinar, a trigger could be "New Attendee."

A trigger is the event that kicks off your automated workflow.

Setup an action from Salesforce

An action is what takes place after the automation is triggered. For example, with Salesforce, the action could be "Add Contact to Campaign."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected GoTo Webinar to Salesforce

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your GoTo Webinar to Salesforce integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

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Frequently Asked Questions about GoTo Webinar + Salesforce integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with GoTo Webinar and Salesforce

Can I automatically create a Salesforce lead when someone registers for a GoTo Webinar session?

Yes, you can set up a trigger that creates a new Salesforce lead whenever someone registers for a GoTo Webinar session. This ensures that all potential customer data is seamlessly transferred into your CRM without manual entry.

Is it possible to update Salesforce records based on GoTo Webinar attendance?

Absolutely, our integration allows you to update existing Salesforce records based on the attendance data received from GoTo Webinar sessions. You can set actions that modify specific fields such as ‘Last Attended Webinar’ or ‘Engagement Score’.

How do I ensure duplicate leads are not created in Salesforce from webinar registrations?

To prevent duplicates, we recommend using the 'Find Lead' search action before creating a new lead in Salesforce. This action searches for an existing record, and if found, updates it instead of creating a duplicate.

Can I use custom fields in Salesforce to capture data from GoTo Webinar registrations?

Yes, our integration supports the use of custom fields. When setting up an action to create or update leads or contacts in Salesforce, you can map custom questions or registration responses from GoTo Webinar directly into your custom fields in Salesforce.

What triggers are available for GoTo Webinar within this integration?

Available triggers include 'New Attendee', 'New Registrant', and 'New Session'. These triggers help initiate workflows as soon as the specified event occurs within your GoTo Webinar account.

Are there pre-configured templates for connecting GoTo Webinar with Salesforce?

We offer several pre-configured Zap templates designed to connect GoTo Webinar with Salesforce quickly. These templates provide common integrations like attendee tracking and automated follow-up tasks, allowing you to skip setup steps and get started immediately.

How can I track no-shows from my webinars directly in Salesforce?

Our integration allows you to send no-show details directly into Salesforce by setting up an action triggered after each webinar session is completed. You can then update attendee status as 'Did Not Attend' within relevant contact or lead records.

Connect GoTo Webinar and Salesforce to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Webinar
  Required
Trigger
Scheduled
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New Upcoming Webinar
Triggers when you add a new upcoming webinar.
Trigger
Scheduled
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- Webinar
  Required
- Registrant
  Required
Action
Write
- Webinar
  Required
- Email Address
  Required
Action
Search
New Case Attachment
Triggers when a new Attachment is added to a case.
Trigger
Scheduled
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- History Object
  Required
Trigger
Scheduled
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New Outbound Message
Triggers when a new outbound message is received in Salesforce.
Trigger
Instant
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- Disclaimer
- Salesforce Object
  Required
Trigger
Scheduled
Try It
- Campaign
  Required
- Contact
  Required
Action
Write
- Campaign
  Required
- Lead
  Required
Action
Write
- File
  Required
- Salesforce Object
  Required
- Description
- IsPrivate
Action
Write
Create Contact
Creates a new contact in Salesforce.
Action
Write
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
- Use Assignment Rules
Action
Write
- Record to Update
  Required
Action
Write
- Salesforce Object
  Required
- Record to Update
  Required
- Use Assignment Rules
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Note
Action
Write
- Salesforce Object
  Required
- Search Value
  Required
- Second Field to Search By
- Second Search Value
- Search Operator
Action
Search
- Salesforce Object
  Required
- WHERE Clause
  Required
Action
Search
- Salesforce Object
  Required
- Search Value
  Required
- Second Field to Search By
- Second Search Value
- Search Operator
- Use Assignment Rules
Action
Search or write

- Webinar
  Required
Trigger
Scheduled
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- Webinar
  Required
- Source
Action
Write
- Title
  Required
- Description
- Time Zone
- Start Time
  Required
- End Time
  Required
- Webinar Type
  Required
Action
Write
- Start Time
  Required
- Title
  Required
Action
Search
New Contact
Triggers when a new Contact is created.
Trigger
Scheduled
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New Lead
Triggers when a new Lead is created.
Trigger
Scheduled
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- Salesforce Object
  Required
Trigger
Scheduled
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- Salesforce Object
  Required
Trigger
Scheduled
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- Salesforce Object
  Required
- Record to Link
  Required
- File
  Required
- Visibility
  Required
Action
Write
- Lead
  Required
- Account
  Required
- Warning
- Opportunity
- Create New Opportunity
- Converted Status
  Required
Action
Write
- Parent Object
  Required
- Use Assignment Rules
Action
Write
- File
  Required
- Title
- Description
- Salesforce Object
  Required
Action
Write
- Title
- Note
- Salesforce Object
  Required
- IsPrivate
Action
Write
- Salesforce Object
  Required
- Use Assignment Rules
Action
Write
- Record to Update
  Required
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
- Record to Update
  Required
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
Action
Search
- Salesforce Object
  Required
- Search Results
Action
Search
- Salesforce Object
  Required
- WHERE Clause
  Required
- Order By
- Order Direction
- Limit
Action
Search
- Salesforce Object
  Required
- WHERE Clause
  Required
- Order By
- Order Direction
- Limit
- Use Assignment Rules
Action
Search or write

Learn how to automate GoTo Webinar on the Zapier blog

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About GoTo Webinar

GoTo Webinar by LogMeIn makes it easy to set up and deliver an online video and audio conference. Conduct do-it-yourself webinars with up to 1000 people – all for one flat rate. Extend your reach, expand your audience, increase your influence. Webinars work.

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