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Connect Gravity Forms and Facebook Conversions to unlock the power of automation

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How Zapier works

Zapier makes it easy to integrate Gravity Forms with Facebook Conversions - no code necessary. See how you can get setup in minutes.

Select a trigger from Gravity Forms

A trigger is an event that starts your Zap and runs the workflow. For example, with Gravity Forms, a trigger could be "Form Submission."
A trigger is the event that kicks off your automated workflow.

Setup an action from Facebook Conversions

An action is what takes place after the automation is triggered. For example, with Facebook Conversions, the action could be "Send Funnel Event."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Gravity Forms to Facebook Conversions

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.
Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Gravity Forms to Facebook Conversions integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Learn about AI automation
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Frequently Asked Questions about Gravity Forms + Facebook Conversions integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Gravity Forms and Facebook Conversions

How do I connect Gravity Forms to Facebook Conversions?

You can connect Gravity Forms to Facebook Conversions by using our integration platform. First, ensure both Gravity Forms and your Facebook Business account are set up. Then, you can use a trigger from Gravity Forms when a form is submitted and set the action to log that event in Facebook Conversions.

Do I need any special permissions to integrate Gravity Forms with Facebook Conversions?

Yes, you should have the necessary permissions in both your WordPress site (where Gravity Forms is installed) and your Facebook Business account. You need admin access to add integrations and manage pixel data on Facebook.

Can I track specific form submissions as conversions on Facebook?

Absolutely! With our integration, you can specify which form submissions should be tracked as conversions. For instance, you might want only completed sales inquiries or registrations to trigger a conversion action on Facebook.

Which events from Gravity Forms can trigger actions in Facebook Conversions?

Currently, when a user submits a form in Gravity Forms, it triggers an event that we send over as a conversion to your specified event type on Facebook. You can customize this based on different forms or submission details.

Is it possible to send user data from a form submission to Facebook?

Yes, it's possible to send specific user data captured in Gravity Form submissions directly to Facebook. This includes names, emails, or any information relevant for creating custom audiences or getting detailed reporting.

How are errors handled during the integration process between Gravity Forms and Facebook Conversions?

Our platform will notify you if there are any issues during the setup or functioning of the integration. Common errors might include incorrect API keys or network connectivity issues—all of which we help troubleshoot promptly.

Can I integrate multiple forms from my site with the same Facebook Conversion account?

Yes, you can integrate multiple forms within Gravity Forms with your single Facebook Conversion account. Each form can trigger separate or similar conversion events depending on how you've structured them.

Connect Gravity Forms and Facebook Conversions to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Form
      Required
    • Use Admin Field Labels?
    Trigger
    Instant
    Try It
    • Form
      Required
    Action
    Write
  • Facebook Conversions triggers, actions, and search
    Send Lead Event

    Publish lead events to Conversions API

    Action
    Write
  • Facebook Conversions triggers, actions, and search
    Send Purchase Event

    Publish purchase events to Conversions API

    Action
    Write
    • Form
      Required
    Action
    Write
  • Facebook Conversions triggers, actions, and search
    Send Funnel Event

    Publish lead updates from your funnel.

    Action
    Write
  • Facebook Conversions triggers, actions, and search
    Send Other Event

    Publish other events to Conversions API

    Action
    Write

Learn how to automate Gravity Forms on the Zapier blog

Learn how to automate Facebook Conversions on the Zapier blog

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About Gravity Forms
Gravity Forms is a premier WordPress plugin that makes it easy to create powerful forms on the fly.
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    About Facebook Conversions
    Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
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