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How Zapier works

Zapier makes it easy to integrate Gravity Forms with Marketo - no code necessary. See how you can get setup in minutes.

Select a trigger from Gravity Forms

A trigger is an event that starts your Zap and runs the workflow. For example, with Gravity Forms, a trigger could be "Form Submission."
A trigger is the event that kicks off your automated workflow.

Setup an action from Marketo

An action is what takes place after the automation is triggered. For example, with Marketo, the action could be "Add Lead to List."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Gravity Forms to Marketo

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Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Gravity Forms to Marketo integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Gravity Forms + Marketo integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Gravity Forms and Marketo

How do I start the integration process between Gravity Forms and Marketo?

First, ensure that both Gravity Forms and Marketo are set up and accessible. Begin by creating a new Zap in your Zapier account. Choose Gravity Forms as the trigger app and select the specific form that will initiate the action. Then, set Marketo as the action app to complete the integration setup.

What kind of data can be transferred from Gravity Forms to Marketo?

You can transfer various types of data such as contact information, survey responses, or any custom fields from submissions in Gravity Forms directly to Marketo. By mapping fields correctly during setup, all relevant data transfers over seamlessly when triggered by a new form submission.

Can I automate email campaigns in Marketo using Gravity Forms submissions?

Yes, you can automate email campaigns. When a new entry is submitted through Gravity Forms, it can trigger specific campaigns or workflows in Marketo. Ensure your automation workflows are predefined in Marketo so they activate upon receiving new information via our integration.

Are there any prerequisites for connecting Gravity Forms with Marketo via Zapier?

Before integrating, ensure you have administrator access to both platforms. In Gravity Forms, you’ll need to use a plugin like Zapier Add-On for integration purposes. In Marketo, you should have access to create API tokens to facilitate secure communication between platforms.

How do I handle errors or issues during data transfer between these platforms?

In case of errors during data transfer, check our detailed logs accessible through your Zapier dashboard. Often, issues stem from incorrect field mapping or authentication problems with connected apps which can usually be resolved by reviewing each step within the associated Zap configuration.

What specific triggers and actions does this integration support?

This integration supports triggers such as 'New Form Submission' in Gravity Forms and actions like 'Create/Update Lead' in Marketo. This means whenever there's a new entry on your form, we automatically pass this information along to update your leads database.

How often does data sync take place once integrated?

Our platform operates in real-time; thus, every new submission made through Gravity Forms triggers an immediate sync with Marketo within seconds—providing near-instantaneous updates without having to manually refresh databases.

Connect Gravity Forms and Marketo to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Form
      Required
    • Use Admin Field Labels?
    Trigger
    Instant
    Try It
    • Form
      Required
    Action
    Write
    • Zap_id
    • Program Context
      Required
    • Campaign Context
      Required
    • Program Context
      Required
    • Program Member Context
      Required
    Trigger
    Instant
    Try It
    • Form
      Required
    Action
    Write
  • Marketo triggers, actions, and search
    New Program

    Triggers when a new program is created.

    Trigger
    Polling
    Try It

Learn how to automate Gravity Forms on the Zapier blog

Learn how to automate Marketo on the Zapier blog

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About Gravity Forms
Gravity Forms is a premier WordPress plugin that makes it easy to create powerful forms on the fly.
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